Product Insights: Confectionery in Japan
Original Source: Japan Confectionery Market
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Summary:
Introduction
This report forms a part of the Data monitor’s newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
Examines new product launches in the Japanese food sector, segmented by key confectionery categories
Contextualizes Japan in the new product launches globally
Identifies the key players in the market leading the new product launches
Provides an analysis on the new product launches by leading flavors, packaging and price points
Highlights
Globally, Japan ranked fourth in terms of the number of new products launched in the confectionery market in 2009.
Chocolate category accounted for more than half of the new product launches, followed by sugar confectionery which accounted for one third of the new product launches.
In 2009, ‘chocolate’ emerged as the most popular flavor/fragrance among all new confectionery products launched in India while paperboard was the most popular packaging material. Majority of products launched in the Japanese confectionery market in 2009 were priced in the range of JPY1-300 with ‘licensed’ being the most popular claim among them.
Reasons to Purchase
Assess product innovation trends in your market
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: a Global Perspective 2
New Product Launches in India 2
Product Launch Analysis 3
Introduction 4
Product Launch Analytics 4
Market Data Analytics 4
Definition 5
New Product Launches: A Global Perspective 11
Overview 11
Key trends driving new product launches globally 12
New product launches by confectionery categories 28
Comparison of India with leading countries globally 30
Examples of innovative launches 31
New Product Launches in India 33
Overview 33
Key trends driving new product launches in India 34
Category growth versus launch analysis 39
Leading players and their new product launch trends 41
Product Launch Analysis 44
By flavor and fragrance 44
By packaging material 49
By price point 54
By claim and tag 56
Conclusion 60
Highlights 60
Methodology 61
Methodology overview 61
Table of Contents
Product Insights: Confectionery in India DMCM4777/Published September 2010
Primary sources of data 61
Secondary sources of data 61
Appendix 62
Future reading 62
Feedback 62
Ask the analyst 62
Datamonitor consulting 62
Disclaimer 62
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