Product Insights: Haircare in Japan
Original Source: Japan Hair care market
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Summary:
Introduction
This report forms a part of the Datamonitor’s newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
Examines new product launches in the Japanese haircare market, segmented by key categories
Contextualizes Japan in the new product launches globally
Identifies the key players in the market leading the new product launches
Provides an analysis on the new product launches by leading claims, packaging and price points
Highlights
Globally, Japan ranked 11th in terms of the number of new products launched in the haircare market in 2009.
The majority of the new products launched in Japan were in the conditioners category with 30% contribution. This was followed by shampoos and hair colorants, which collectively accounted for more than 50% of the new haircare product launches.
In 2009, ‘women’ emerged as the most popular claim among all new haircare products launched in Japan while plastic was the most popular packaging material. Majority of products launched in the haircare market in Japan in 2009 were priced between JPY500 and JPY2,000.
Reasons to Purchase
Assess product innovation trends in your market
Learn from successful new product launches
Table Of Contents
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: A Global Perspective 2
New Product Launches in Japan 2
Product Launch Analysis 3
Introduction 4
Product Launch Analytics 4
Market Data Analytics 4
Definition 5
Table of Contents 6
List of Figures 7
List of Tables 8
New Product Launches: A Global Perspective 9
Overview 9
Key trends driving new product launches globally 10
More focus towards consumer segmentation 10
Male acceptance of grooming products is leading to further market segmentation 11
Move towards natural ingredients in products 12
Impact of recessionary climate 14
Consumer demand for convenience in hair coloring 14
New product launches by haircare categories 15
Comparison of Japan with leading countries globally 16
Examples of innovative launches 18
New Product Launches in Japan 20
Overview 20
Key trends driving new product launches in Japan 22
Increasing disposable income among women is leading to increased spending on personal care products 22
Impact of the global economic recession 22
Aging population 24
Changing fashion trends: women inspired by curly and wavy hair 25
Sun protection for hair 26
Growing demand for organic/natural ingredients 28
Category growth versus launch analysis 30
Leading players and their new product launch trends 31
Product Launch Analysis 34
By flavor and fragrances 34
Overview 34
Top fragrance: floral 35
Product examples: floral fragrance 37
By packaging material 38
Overview 38
Top packaging material: plastic 40
Product examples: plastic packaging 41
By price point 42
Overview 42
Product examples 44
Price point: economy (JPY1-JPY500) 44
Price point: super premium (above JPY2,000) 45
By claims and tags 46
Overview 46
Top claim/tag: women 50
Product examples: women 52
Conclusion 53
Highlights 53
Methodology 54
Methodology overview 54
Primary sources of data 54
Secondary sources of data 54
Appendix 55
Future reading 55
Feedback 55
Ask the analyst 55
Datamonitor consulting 55
Disclaimer 56
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