Product Insights: Confectionery in China
Original Source: China Confectionery Market
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Summary:
Introduction
This report forms a part of the Datamonitor’s newly introduced product series titled Product Insights. It aims to provide analysis to clients on the new product launches across various market categories.
Scope
Examines new product launches in the Chinese confectionery market, segmented by key categories
Contextualizes China in the new product launches globally
Identifies the key players in the market, leading the new product launches
Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
Globally, China ranked sixth in terms of the number of new products launched in the confectionery market in 2009.
Majority of products were launched in the sugar confectionery category, followed by ‘cereal bars’.
Chocolate emerged as the most popular flavor/fragrance among all new confectionery products launched in China and plastic emerged as the most popular packaging material among new products launched in the market. Category-wise, sugar confectionery witnessed the most product launches priced below CNY10.
Reasons to Purchase
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Table Of Contents
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: a Global Perspective 2
New Product Launches in China 2
Product Launch Analysis 3
Introduction 4
Product Launch Analytics 4
Market Data Analytics 5
Definitions 6
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