Product Insights: Confectionery in Brazil
Original Source: Brazil Confectionery Market
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Summary:
Introduction
This report forms a part of the Datamonitor’s newly introduced product series titled Product Insights. It aims to provide analysis to clients on the new product launches across various market categories.
Scope
Examines new product launches in the Brazilian confectionery market, segmented by key categories
Contextualizes Brazil in the new product launches globally
Identifies the key players in the market, leading the new product launches
Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
Globally, Brazil ranked 11th in terms of the number of new products launched in the confectionery market in 2009.Close to 300 new products were launched in the market, majority of which belonged to the chocolate and sugar confectionery category
Chocolate’ followed by ‘strawberry’ were the most popular flavors, while ‘low calories’ was the most popular claim, in the new products launched during 2009. Plastic was the most popular packaging material used in the new product launches.
Majority of the products launched in the sugar confectionery, gum and cereal bars categories were in the price range of lower than BRL10. Chocolate had product launches across all price ranges in the market.
Reasons to Purchase
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Table Of Contents
Overview
Catalyst
Summary
Executive Summary
New Product Launches: a Global Perspective
New Product Launches in Brazil
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
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