How to Get Below Face Value Broadway Tickets
Let’s face it – Broadway isn’t cheap. In this economy, it can be hard justifying paying top dollar to go to a show. Especially when most ticket sellers out there charge an arm and a leg in fees, making each ticket overpriced. Let me share a secret: there are ticket brokers out there who actually have great deals on Broadway tickets. By negotiating a deal with the theaters, these unique ticket brokers can pass along extreme savings to you – the customer! So how do you find a ticket broker that sells tickets for below face value prices? Let me share some characteristics to look for in an expert Broadway ticket sales company:
1. The ticket company is probably local. Because the best deals on below face value Broadway tickets usually result from long standing relationships between theaters and the ticket broker, it makes sense that these brokers are usually local New Yorkers. Like many industries, Broadway is a tight knit community. The theaters and local ticket brokers have all been working together for years. Because of these relationships, Broadway theaters save their best below face value deals for the local ticket sellers rather than offering them to the large scalper companies often found online and based halfway across the country.
2. The ticket company is staffed by Broadway experts. Along with being local, a good Broadway ticket broker is also owned and staffed by Broadway experts. This means seeing every show, having all of the right connections, and generally devoting themselves to Broadway. You’d be surprised to hear about how many companies are run by automated computer systems. It takes a real expert to find the real deals.
Once you find the right Broadway ticket sales company, the savings will soon follow. These companies will go out of their way to find the BEST deals on Broadway tickets. This means negotiating below face value prices from the theaters, adding a nominal service charge fee, and passing those incredible savings on to the customer. This is not something that a big retail ticket sales company will EVER do.
Large, national ticket sales companies are interested in making as much money as possible for as little work as possible. This means employing as few people as possible (more automated computer systems) and working from across the country to sell tickets to shows that most of their employees have never seen. They have no access to the theaters and therefore no way to access the deals that make below face value Broadway tickets possible.
The next time you’re planning a trip to New York or just a night out on the town, be sure to do your homework. There is such a thing as below face value ticket prices on Broadway – you just have to find the right ticket sales company.
John Brown is a journalist who frequently takes trips to New York & enjoys watching Broadway musical shows Applause Tickets – Broadway Musical Shows
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