Product Insights: Bakery & Cereals in Japan
Original Source: Japan Bakery & Cereals Market
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Summary:
Introduction
This report forms a part of the Datamonitor’s newly introduced product series titled Product Insights . It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
Examines new product launches in the Japanese bakery & cereals market, segmented by key categories
Contextualizes Japan in the new product launches globally
Identifies the key players in the market leading the new product launches
Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
Globally, Japan ranked sixth in terms of the number of new products launched in the bakery and cereals market in 2009.
The majority of the new products launched in Japan were in the bread and rolls category. Bread and rolls, cakes and pastries, and cookies (sweet biscuits) collectively accounted for more than 90% of all new products launched in the sector.
In 2009, blends accounted for the largest amount of new products launched in Japan by flavor or fragrance while Plastic was the most used packaging material among new products launched.
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Table Of Contents
Overview
Catalyst
Summary
Executive Summary
New Product Launches: A Global Perspective
New Product Launches in Japan
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
Table of Contents
List of Figures
List of Tables
New Product Launches: A Global Perspective
Overview
Key trends driving new product launches globally
Rise of private-label bakery brands
Increasing health-consciousness among consumers
Rise of comfort food
Convenience
Increasing impulse purchases
Growth of premium artisanal bakery products
Demand for greater variety
Local taste plays a dominant role in product introduction and success
Increase in ‘ethnic’ products
The rise of the vegetarian
New product launches by bakery and cereals categories
Comparison of Japan with leading countries globally
Examples of innovative launches
New Product Launches In Japan
Overview
Key trends driving new product launches in Japan
Convenience is key
Strong focus on health
Changing household structures
Greater international exposure
Rising demand for ‘fresh’ foods
Increasing focus on children
Category growth versus launch analysis
Segment growth versus launch analysis
Leading players and their innovation trends
Product Launch Analysis
By flavor and fragrances
Overview
Top flavor or fragrance: chocolate
Product examples: chocolate flavor
By packaging material
Overview
Top packaging material: plastic
Product examples: plastic packaging
By price point
Overview
Product examples
Price point: economy (JPY1-200)
Price point: premium (JPY201-600)
Price point: super-premium (above JPY600)
By claim or tag
Overview
Top claim: licensed
Product examples: licensed
Conclusion
Highlights
Methodology
Methodology overview
Primary sources of data
Secondary sources of data
Appendix
Future reading
Feedback
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