Product Insights: Haircare in Brazil
Original Source: Brazil Haircare Market
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Summary:
Introduction
This report forms a part of the Datamonitor’s newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various categories.
Scope
Examines new product launches in the Brazilian haircare market, segmented by key categories
Contextualizes Brazil in the new product launches globally
Identifies the key players in the market, leading the new product launches
Provides an analysis on the new product launches by leading claims, packaging and price points
Highlights
The Brazilian consumers appear to have faced the economic turmoil in much more positive sentiment than their global peers however they turned more value conscious while buying their choice of products. As a result, manufacturers came up with offerings providing more value for money in terms of customization for hair types, age as well as gender.
In order to distinguish themselves in the competitive landscape, companies have begun to target specific consumer segments such as men, teenagers as well as kids with most new launches carrying these claims. The price conscious consumers were also catered to by offering refill packaging.
Although the Brazilian haircare market is dominated by global companies in terms of market share, domestic players seem to have dominated the new product launches in 2009.
Reasons to Purchase
Assess product innovation trends in your market
Learn from successful new product launches
Table Of Contents
Overview
Catalyst
Summary
Executive Summary
New Product Launches: a Global Perspective
New Product Launches in Brazil
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
Table of Contents
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