Product Insights: Haircare in Mexico
Original Source: Mexico Haircare Market
Buy Now: Research
Summary:
Introduction
Globally, Mexico ranked sixth in terms of the number of new products launched in the haircare market in 2009.
Close to 400 new products were launched in the market, majority of which belonged to the hair colorants category while a quarter them were in the shampoo category.
The ‘kids’ claim was the most popular claim which was used in over 20% of the new product launches. Plastic was the most popular packaging material in the new product launches while paperboard and cardboard recorded the fastest growth.
Scope
Assess product innovation trends in your market
Learn from successful new product launches
Table Of Contents
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: a Global Perspective 2
New Product Launches in Mexico 2
Product Launch Analysis 2
Introduction 4
Product Launch Analytics 4
Market Data Analytics 4
Definition 5
Table of Contents 6
List of Figures 7
List of Tables 8
New Product Launches: A Global Perspective 9
Overview 9
Key trends driving new product launches globally 9
More focus towards consumer segmentation 9
Male acceptance of grooming products is leading to further market segmentation 10
Move towards natural ingredients in products 11
Impact of recessionary climate 12
Consumer demand for convenience in hair coloring 13
New product launches by haircare categories 14
Comparison of Mexico with leading countries globally 15
Examples of innovative launches 17
New Product Launches in Mexico 18
Overview 18
Key trends driving new product launches in Mexico 19
The aging Mexican population 19
The large teenager and young adult segment 20
Treatment for curly hair 21
Rising price consciousness among consumers driving demand for private label products 22
Increasing propensity to buy products with natural ingredients 23
Category growth versus launch analysis 25
Leading players and their new product launch trends 25
Product Launch Analysis 28
By packaging material 28
Overview 28
Top packaging material: plastic 29
Product examples: plastic packaging 30
By price point 31
Overview 31
Product examples 33
Price point: Up to MXN30 33
Price point: MXN30-60 34
Price point: Above MXN60 35
By claims and tags 36
Overview 36
Top claim/tag: kids 38
Product examples: kids 40
Conclusion 41
Highlights 41
Methodology 42
Methodology overview 42
Primary sources of data 42
Secondary sources of data 42
Appendix 43
Future reading 43
Feedback 43
Ask the analyst 43
Datamonitor consulting 43
Disclaimer 43
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