Product Insights : Haircare in the US
Original Source: US Haircare Market
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Summary:
Introduction
This report forms a part of the Datamonitor’s newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
Examines new product launches in the US haircare market, segmented by key categories
Contextualizes the US in the new product launches globally
Identifies the key players in the market leading the new product launches
Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
Globally, the US ranked first in terms of the number of new products launched in the haircare market in 2009.
The majority of the new products launched in the US haircare market were in the shampoo category which accounted for 38% of the new products launched in the market.
In 2009, citrus fragrance emerged as the most popular fragrance among all new haircare products launched in the US while cardboard was the most popular packaging material. Majority of products launched in the US haircare market in 2009 were priced above $20 with ‘upscale’ being the most popular claim among them.
Reasons to Purchase
Assess product innovation trends in your market
Learn from successful new product launches
Table Of Contents
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: a Global Perspective 2
New Product Launches in the US 2
Product Launch Analysis 2
Introduction 4
Product Launch Analytics 4
Market Data Analytics 4
Table of Contents 7
List of Figures 8
List of Tables 9
New Product Launches: A Global Perspective 10
Overview 10
Key trends driving new product launches globally 10
More focus towards consumer segmentation 10
Male acceptance of grooming products is leading to further market segmentation 11
Move towards natural ingredients in products 12
Impact of recessionary climate 14
Consumer demand for convenience in hair coloring 14
New product launches by haircare categories 15
Comparison of the US with leading countries globally 16
New Product Launches in the US 18
Overview 18
Key trends driving new product launches in the US 19
Growing importance of ethnicity 19
Increasing demand for ethical and natural ingredients 21
Growth of products targeting men 22
Consumption patterns altered by recession 23
Emergence of private labels 24
Category growth versus launch analysis 25
Leading players and their new product launch trends 27
Product Launch Analysis 30
By flavor and fragrances 30
Overview 30
Top flavor/fragrance: citrus 32
Product examples: citrus flavor/fragrance 33
By packaging material 35
Overview 35
Top packaging material: cardboard 37
Product examples: cardboard packaging 39
By price points 40
Overview 40
Product examples 41
Price point: $1-10 42
Price point: $10 and above 43
By claims and tags 44
Overview 44
Top claim/tag: upscale 46
Product examples: ‘upscale’ 47
Conclusion 49
Highlights 49
Methodology 50
Methodology overview 50
Primary sources of data 50
Secondary sources of data 50
Appendix 51
Future reading 51
Feedback 51
Ask the analyst 51
Datamonitor consulting 51
Disclaimer 51
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