Internet Tv Sales Accounted Appear To Improve The Homogenization Of Competition
2010 first quarter TV Sell Achieving good start, Nearly half of sales rose. Among them, the Internet, accounting for a substantial increase in television sales. According to Ovid Consulting (AVC) in the latest survey, a quarter of network television has reached the retail accounting for 9.5%. Home Appliances
TM to , Home appliances to the countryside to improve product limit such good policy to promote the popularity of flat-panel TV with network value-added
Service Function of flat-panel TVs is a quarterly lit TV consumer market.
Background in triple play, the industry optimistic about the tremendous opportunities the Internet TV. Meanwhile, the homogenization of competition is also becoming increasingly apparent deterioration.
“Internet” function gradually become standard TV
In the Chinese market, the Internet environment gradually become an indispensable part of daily life. As of the end of November last year, the scale of China’s Internet users reached 360 million, Internet-scale ranks first in the world. As of last year by the end of June, China’s Internet penetration rate reached 25.5%, exceeding the global average 3.6 percentage points, and continue to rise. According to the survey, nearly 61% of our TV customers eager to access the Internet, 74.69% Internet users are more willing to
With TV Watch online video, 86% of Internet users look forward to TV video chat.
Years, the Chinese Government Internet TV has maintained support and encourage the development of attitude. In January of this year, Premier Wen Jiabao chaired a State Council executive meeting, decided to speed up the telecommunications network, radio networks and Internet triple play. The analysis also believe that Internet TV in the “Internet industry hardware and software environment, national policies to support and encourage participation in mainstream business’s response,” and so was the “opportune” to promote the multiple favorable factors.
Present, almost all of the domestic color TV enterprises have introduced the “Internet TV” products. Among them,
TCL , Changhong, Konka announced early last year cut-off of some non-Internet television, specifically the “Internet” feature as standard TV. TCL announced at the beginning of “family Internet” strategy, the first to integrate “technology, creativity,
Marketing “Many segments of the industry chain and innovation in creating new business models is an important step.” From today, all Konka flat panel TV will be launched with network features. “March 29, Konka Group Vice President, Multimedia Marketing Division President
Mu Gang That the standard of web-based TV, LED low-end technology and the popularization of energy-saving environmental protection trend, Konka was halted and non-network enabled TVs.
Consultation, according to Ovid (AVC) Forecast: new flat-panel market in 2010, there will be more than 35% of the flat-panel TV with network functions, network television market more than 30 billion yuan in retail sales will reach 7.77 million Taiwan, 500% increment super.
Appeared homogeneous competition Despite the new focus Internet TV market to significantly improve sales, but manufacturers face serious competition issues homogeneity, the analysis that firms embedded in the television network products feature can enhance the product competition the advantages, but this competitive advantage is not obvious, because at present most of the new TV plant products are Internet-enabled, as the function of the product gradually become the standard TV, Internet TV will be launched at the beginning of the competitive advantage further weakened. In addition, the company also faced shortages of raw materials upstream, back office shortage.
Ovid Li Ying, director of the company research that 2010 will be the color TV manufacturers in the field of network television force and collective fat round competition of the year, network television as the trend of flat-panel TV standard is irreversible, “51” before and after color TV manufacturers will focus on Internet TV a new round of promotions climax.
From another perspective, this “homogeneous competition” is not actually harm not only benefit.
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