The Justin Bieber Advertisement Game
While it is true that the modern, often slick marketing campaign used for Justin Bieber have been tried before, none seem to have achieved as much success as seen with justin bieber songs and justin bieber pictures. Bieber’s manager, Scooter Braun, had already used some of the same marketing tactics with one of his previous artists. But the other singer’s career fizzled before achieving the mega-star level that Bieber has achieved As it has been pointed out by many industry watchers. Justin has a level of non-threatening adorableness that even fellow teen stars apparently find impressive.
Bieber’s campaign managers will tell you that unlike other teen idols, even with justin bieber games, he is not “branded” by either Disney or Nickelodeon. He does not allow himself to be a product of the machine. There is also a far less cynical process at play. Bieber is almost 18, but looks much younger and spends the majority of his time with people who are at least 10 years older of whom all, including his mother are his employees who seem to constantly shriek at him. You would expect him another teen star automaton. Instead, what you get is much closer to the realistic version of a normal teenager who miraculously landed in the world of fame and fortune. Bieber parodies himself in the fake takeover video “Funny or Die” in which he plays a bratty child star. The video is a good way to see the fact that he is able to make fun of himself. Justin Bieber does know how to conduct himself in a manner that goes along with his wholesome personality.
From the way he conducts his business, both work and personal life, are not secrets taught to him by the “academy of teen-pop star training. Instead, it shows that despite all the disparagers of his way of life, he is indeed in possession of “natural star quality” It can be said that Bieber himself made the “Justin Bieber” phenomenon come to life. Very few other mega stars work so hard to build the wide spread fame he has or strive to stay at the top and in the public’s eye the way he does. Bieber looks like he will definitely continue to do his best to keep his fans on the hook and his harshest critics at bay for the next several years to come as long as he doesn’t let turning 18 go to his ego.
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