How to Catch the Audience’s Eyeballs?
What do readers want? What do your clients want to see? How to keep you audience interested and engaged in your presentation? Here are some tips to share with you about how to catch the eye of your audience.
1. Targeted audience must be identified- demographics of the targeted audience must be determined. Are they male, female, young, old, middle age, poor, rich, businessperson or just plain curious fellow? What do they interest in? The editor must know which group he must direct to his efforts. This will determine what kind of content must contain.
2. Something to say, not publish or show your content just to let people can see. And not simply to freshen up the look. Use science to make your printed products more attractive and useful. Be innovative and a trailblazer in your format and design. Have some creative focus for your showing to be interesting and attractive. Remember to adopt your style and format in conformity with your targeted audience.
3. Edit or design aimed your audiences. If you strategy is to build brand, how to promote your company creativity? If you want your little children to watch the books but they are not interested in those heavy papers, how can you do? If you are a planner about fashion, how do you show your fashionable products? And if you want to give your new girlfriend a gift, how ideas do you have? Ok, it is enough to give the examples. So what to do in those conditions? For company branding promotion, you can make a company brochure as a flip book to show your company, for your little children, you also can make a digital flip book themed the lovely children issues from the digital book downloaded online and then Publish for Mac, Mobile devices or CD to let them view freely. For planning to fashion show, it is theme as fashionable magazine. And for your new girlfriend, you can collect all your digital photos you both have to create personalized page flip album for sharing with friends and family. Share your most precious memories in stunning flip album.
4. Limit the information you present to your audience. Make your content is clear and concise. Keep your information short and sweet.
5. Put yourself in their shoes. What are their needs? Their desires? Their fears? Their concerns? Their problems? Their aspirations? Their objectives? How will they react to your request to act? What would make them listen to someone asking them to do it? Think what reasons they might have to resist taking your desired action. There is always one huge one: doing nothing is always the easiest option, so beware of the principle of least effort. There may be many other reasons as well. Don’t dismiss or reject them, even if they are plain wrong. As we saw earlier, being right doesn’t actually help you to generate action. Right or wrong, your audience is emotionally attached to their reasons to resist, and if you tell them they are wrong, they will cling on to them even more strongly.
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