Shoe solve problems raise the cost of increased performance of a single shop – s
HC shoe net November 10 hearing, the development of the footwear industry in 2008 there was a turning point, shuffling, such as Ebb Tide, a few truly great men Look eras, the key is whether the strong survive to survive the winter footwear. Some stores try to use water for many years
Shoe The most gripping is how to improve the performance of a single shop problem.
Improve the efficiency of single-store operation from the data and analyze the reasons for sluggish start, according to
Sell Daily Report data analysis, we found a store sales decline, then set out the reasons for the decline at all levels, to distinguish between primary and secondary, and then targeted 11 break. Such as store sales turnover rate is not high, then we must first strengthen the sales skills Purchasing Guide; Again customers into the store was not high, then we will from brand promotion, store image, goods display, product promotion and other aspects.
Reasons I think it is around
Marketing The 4P expanded. 1, products: how to understand the needs and desires of consumers
Products through stores mark the establishment of sensitive points, marking products store management factors must be combined to meet the needs of single-store performance to enhance the specific steps are as follows:
1, according to display area of the container, calculate the number of store products, a kind, reasonable inventory ratio; according to the best stores display area the size of the development of the program, to store goods in accordance with several partitions, analysis can display how many sku (color )'s shoes, sku excessive or inadequate premise sales are affected, so this is very important!
2, combined with property and stock shop products, rationalization of planning the proportion of old and new products; such as the image of the store, then, the old products is not appropriate, or will affect the store's image, product positioning that is consistent with the need to store property, which is Most dealers operate a "common problem";
3, combined with past historical data analysis, rational planning of new products, sex, family ratio, type of ratio;
4, reference competitors, related products store information and changes in the market needs, and then make corresponding adjustments;
5, combined with seasonal market trends, new products and reasonable planning
Listing The color and material, with the type, type, etc. lasts.
Landmark building products, marketing and service of the shops made systems. Integration must be used with other factors, the only way to bring iconic products as a weapon to build brands and achieve rapid growth of innovative shop.
Second, prices: how to let consumers willing to buy and pay
General competition-oriented footwear developed channel price system; in the breakdown of the implementation of a completely different market prices; small profits, the cost advantage of using the purchasing power of competition for customers.
Leather shoes
End retail price is generally based on the wholesale price increase rate to take along, it has become Wenzhou shoes of the three, four market prices Raiders, in the actual operation, the price of market positioning and brand elements to the same level, dislocation , then a number of management issues will be a single store operation in the process of fully shown, it is worth warning.
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