The Power of Printed Newsletters
In the tsunami of e-newsletters that you receive every day, how many of them do you actually read? If you are like other individuals, most of these e-newsletters end up in the trash folder without getting read.
Compared to e-newsletters, printed newsletters appear less frequently on people’s mailboxes. In a span of six months, you will likely get only a handful. For this reason, there is a better chance that the newsletter will get read or saved for later reading, especially if the material is interesting, captivating, and educational.
This may come as a surprise, especially now that we are in the digital age, but traditional printed newsletters are still an effective marketing tool. In a highly competitive market, this material may just be what businesses need in order to stand out and get heard. While other businesses are trying to compete in the online market, sending printed newsletters will easily put your company on top of people’s mind.
This only suggests that printed newsletters are not yet dead. People still read it, especially those who have been used to receiving information through print. Print can also be ideal for modern readers. If you consider the number of hours you stay in front of the computer, a printed material will be a welcomed break.
What makes printed newsletter effective? First, it reminds people of your company. Whenever they see the material with your logo printed on top of it, they will be reminded of you and be encouraged to check out your latest offers. Second, newsletters are rarely considered as spam. When customers receive a newsletter, they immediately know what it is and that it will likely contain important details. And finally, newsletters are professional materials but personal in nature. A printed newsletter will make customers feel comfortable dealing with you without losing the professional feel.
For effective newsletter creation, here are the basic elements to consider:
- Make the design look captivating, professional-looking, and clutter-free. If you lack the artistic quality, hire a professional designer to create the designs for you. Be sure to hire a competent designer who will understand the kind of design you desire.
- Make the copy concise and information-rich. Sure, you have a lot of information to convey to your readers, but make sure that you don’t overwhelm them with too many details. Just write what is necessary and deliver the message straight to the point.
- Don’t make the copy too sales-y. Your goal here is not to close sales but rather to provide information. It’s okay to include discount coupons and ads but keep them to a minimum. News and information should take up most of the newsletters’ content and not sales pitches.
Most printing companies today offer affordable printing, so even if you are working on limited funds, you can easily afford to print high quality newsletters at affordable price. In fact, there are print shops that provide discounts on bulk printing. If you need huge copies of your newsletter, consider this printing option.
In today’s tough economy, standing out means generating more sales and leads. Newsletters are not yet dead. They are still effective today as they were in the past. If you want to do newsletter marketing, make sure to do it regularly so you can effectively keep in touch with your customers.
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