Renault Duster gets 4200 bookings
After the launch of compact SUV, Renault Duster in the Indian car market, auto aficionados are of the opinion that the SUV could trigger a price war in the SUV segment. Now this could give nightmares to the SUV czar of India, Mahindra & Mahindra who could get a threat from the excessively competitively priced Duster SUV. Mahindra has two of the most popular and highly selling SUVs of India, one is the one decade old Mahindra Scorpio SUV and the other one is the new addition in the Mahindra’s stables Mahindra XUV 500. With the launch of new vehicle in the SUV segment, Mahindra could feel the heat underneath.
Renault Duster price in India starts at Rs 7.19 lakhs (ex-showroom price). This makes us think that what is going on Mahindra’s mind as the company would not want a strong completion for itself. Mahindra’s Scorpio is priced close to Duster and hence this could give a huge dent to Scorpio’s sales as Duster is a fresh product in the market which much better features and cutting edge technology. However, Mahindra is also planning a facelift version of Mahindra Scorpio SUV which is being done to shed the old school looks of the mighty vehicle and it may also lose the humongous looks unlike the new gen SUVs. Also the high end version of Renault Duster SUV is only Rs 60,000 less than the Mahindra XUV 500 SUV.
Therefore if Mahindra cuts the extra chunk of money from Mahindra XUV 500 price, it could easily give a tough time to Renault Duster. Read Renault Duster Review given by experts. As we all know demand for Mahindra XUV 500 is extremely high in the domestic market, therefore Mahindra could take advantage of this fact and come up with something smart to keep the sales of its SUVs growing. The bookings of Duster in the coming time will only show of Mahindra needs to worry about Scorpio and XUV 500, for now these two SUVs can enjoy their top positions in the SUV segment of India. Renault Duster which is launched at an introductory price in India could see a bump in its cost in future.
Renault Duster which launched on July 4th, 2012 in India has managed to rope in four thousand and two hundred bookings in just three days of launch. Despite low dealership network, the SUV has managed to get good number of bookings. Since the SUV has got a good start, it seems that in the coming time it could turn out to be one of the best selling SUVs in India giving its existing and upcoming rivals a tough time. Maruti XA Alpha which is slated to be launched in India during the month of September or October will have to hurry up.
Also Ford which has postponed Ecosport’s launch might also want to pre-pone its launch. Whatever be the case, Renault has done the smart thing by taking a leap and launching its compact SUV much before it was expected in the domestic market. With so many SUV vehicles coming to India competition is definitely going to a higher level and customers will be benefited with this intense competition.
Reference Box: Read Renault Duster User reviews on reviews section of Carkhabri.com. Also see the latest Renault Duster pics available on Renault Duster photo gallery.
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