Exhibit and Market Your Pizza Business Online
In today’s internet world there is only one method to acquire more people into your shop purchasing your pizza pie’s and that is with a website. If you do not own a website for your pizza company you’re not going to accomplish 70% of all the folks near your shop looking for you.
The online network is a social place, there are more people online than ever before and they all talk to each other online every day comparing pizza as well as food and products of each sorts. If you really want to reach out to your local community so a website is what you need and you ought to make it user friendly. So you just can’t have a few pictures and text anymore, if you really wish to reach out to all the people near your store that are shopping online for pizza or pizza delivery there are a few vital elements you will need on your website.
1. A Menu
A menu is the most necessary tool to get on your site. It must include pictures of all your food and I mean make me hungry for your food with your pictures. Do not just trow up familiar pictures found all over the web. Take a photo of your own creations and make them look mouthwatering. You must also have a description as well as pricing of every item right next to each picture so we can order each item as it compels us. Remember to change your pricing on the site if your prices change in the store, people hate not knowing the exact price of an item. Make sure your menu is ambiguous and up to date and most importantly make sure your audience can find it on the main website home page.
2. A Map
A map of your service area helps your clients know right away if they called the correct place saving both you and the customer time as well as money. Google Maps is easy to install and will also help you get listed on some of the search engines. I am sure you rather take orders for food in your service area than tell folks where and who to call all day long.
3. Online Ordering
Online Ordering is getting an invaluable mechanism. Humans are lazy and they want fast and now all at once. If your buyer is online and thinks about getting pizza you better get the ability to take his order directly from the menu and get his food to him in a short time or he will turn to your competitor just down the street or just a click away.
4. Coupons
Coupons are a massive draw for people on a budget and in this economy that is all consumer you have. There is not one person out online not looking for a coupon and sometimes a dollar off is all the push they need to come to you instead of your competition.
These are just a couple of elements which are invaluable to any pizza business looking to endorse and market their shop. A website has to get a lot more sections and other things on it but these are the ones which will keep your customers coming back. Keep in mind to use the social places your customers are on in order to reach them. Facebook, LinkedIn, MySpace, Twitter are just the tip of the iceberg. Create accounts on each one and tell folks how it’s going with your company, this is also a fantastic place to put your coupons. You should also bear in mind that just because you build it does not mean they will bump into it. Submit your site to Google, Bing, Yahoo and other directories once you accomplish it so the search engines as well as your clientele could find you.
Offer good food and make your site easy to interpret with some of the elements we mentioned and you have the beginning of a good marketing program. One place we like to suggest to our pizza shop owners is pizza directories, look for companies looking to help you and sign up on every free website’s out their like yellowpages.com, Merchant circle, and Kajiji. The more your name is online the more chance you will possess to get your pies sold. Good luck!
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