McDonald’s sponsored the Olympic Games who have been questioned
Rogge said the British “Financial Times”, increasing capital requirements, increasing the Olympic Games adhere to the difficulty of its long-cherished values, including an interest in the people’s health. Himself linked with a number of high-calorie consumer brands, the Olympics is facing more and more criticism of the health community.
McDonald’s in January of this year extended the sponsorship agreement has been executed 36 years eight years. McDonald’s has four restaurants in London Olympic Park (Olympic Park), including the world’s largest one, it can accommodate 1500 customers.
But Rogge said the IOC had McDonald’s and Coca-Cola (Coca-Cola), sponsor qualifications questioned. Coca-Cola is an Olympic sponsor since 1928 has been its sponsorship agreement was signed in 2020.グッチサングラス
Rogge said: “We said to them: ‘Listen, the problem of obesity there is a growing trend, are you going to do this?'”
Olympic Committee, most of the revenue from broadcast rights – including the London Olympic Games and four years before, this revenue totaled $ 3.9 billion. But in the meantime, the IOC from the 11 global sponsors of $ 957 million. Olympic Committee for more than 90 percent of these revenues distributed to national Olympic committees, the League of Nations and the host city organizers.
Rogge said that the extension of the McDonald’s sponsorship agreement “is not an easy decision. “But then we decided to do so, and grass-roots level to benefit from their support.”
Rogge pointed out that McDonald’s to increase the number of healthier dishes, while Coca-Cola launched a zero-calorie drinks, and prove that they take seriously their own responsibility in public health.
Processing your request, Please wait....
