Digital broadcasting era of new media and IPTV operators building Prospect-IPTV-
Digital broadcasting building as the reasons for the slow development of institutional mechanisms, opportunities lost and lost again, the face of the Internet, mobile TV and other new cross-media industry, media and even started walking towards me, electronic media, not without countermeasures, the immediate opportunity is to accelerate the construction of the number of local radio and television, radio and television networks make use of existing physical basis of the traditional advantages into industrial advantages, alone broke into the ranks of the leading new media camp.
From the second half of 2008, China Telecom in some areas to IPTV For the value-added business, hardly any effort put charges media broadcast this advantage to a large piece of cake eating, TV industry people and the wish of the audience Triple play , Video, data and interactive on-demand programming to the user a comprehensive picture of the ideal, for various reasons are still on paper, making the current implementation Digital TV Transferred by the whole challenge.
Digital broadcasting building as the reasons for the slow development of institutional mechanisms, opportunities lost and lost again, the face of the Internet, Mobile TV And other new cross-media industry, media and even started walking towards me, electronic media, not without countermeasures, the immediate opportunity is to speed up the local radio and television Digital Development and use of the physical basis of the existing radio and television networks, the traditional advantages into industrial advantages, alone broke into the ranks of the leading new media camp.
A local broadcasting digital construction of the current situation (in North East and Taiwan as an example)
1, eastern Taiwan, the construction of the digital broadcasting
East station broadcasting the basis of the digital construction of the physical line as early as 1998, the application of fiber type 1310nm . In 2007, Dongtai area gradually updated fiber type 1550nm, optical node increased to 140, covering an area of urban users 100%. The guarantee of fundamental physics makes the East line of digital front-end radio and television station in 2008 before Chinese New Year officially running, the East Taiwan region Cable television Can be smooth and steady transition to digital television age gradually.
2, East Taiwan, operating status of the digital broadcasting
Current East station broadcasting digital TV total nearly 40 000 urban and rural users, including the entire city to switch users in more than 40%. Services including 60 channels of basic programming package, 29 paid programming package, data broadcasting, the stock system, and N Video on Demand VOD Service. According to market research, users reflect the East station broadcasting digital television channels a rich, high-definition programming, picture quality is good. The basic package fee by the city monthly 19 yuan / month, township 18 yuan / month standard, and from 5 to 20 yuan paid programming package.
3, East-Taiwan telecommunications operators IPTV situation
East Taiwan Telecom IPTV from May 2008 began a formal promotion, urban and rural users has more than 5,000 households. East Taiwan Telecom IPTV services, 60 TV channels (4-hour program times), 20 selected topics, features 30 theater, 3500 hours Film TV on demand, and 3-7 days to see a return function. According to market research, users reflect the telecommunications free-on-demand IPTV, and IPTV can be done films and television shows show more attractive applications shift . Currently East Taiwan Telecom IPTV without broadband fee way 40 yuan / month, with broadband, 30 yuan / month, my E family 20 yuan / month, buy 25 yuan / month.
4, eastern Taiwan, the digital broadcasting station and East situation more competitive telecommunications IPTV
Digital TV conversion is not only facing the opportunities and face enormous challenges. View from the broadcasting system itself, free of change model to increase substantially the cost of the enterprise. For various reasons, the slow expansion of digital TV value-added services, but also unable to form large enterprise performance driven. From the competitors point of view, the monopoly cable network edge will be broken, even though the short term will not produce a substantial threat, but the long-term horizon, such as Telecom's IPTV will have the pricing power of cable networks and expansion of the formation of new users certain constraints.
The same time as two units of extension services, some users have installed the family not only digital TV, also installed IPTV. Inevitably arise in these two units of service among users of comparison, had a certain impact on the market. The reason why the user will be among
comparison, because the current East station broadcast digital television and IPTV business with the East Taiwan telecom transmission technologies, the service there is a clear difference.
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