American life can leave the “Made in China” this issue
In fact, American life can leave the “Made in China” this issue, because of the publication of “Made in China” year “a book of fame Sarah · Bangjiaoni, and, perhaps most have a say . Sarah is a U.S. Economic News reported that a reporter, she had personally done a test: In a year’s time, to resist all “Made in China” products. In this tough “test year”, Sarah’s family life like adventure, believe it will be “mined”, family and even trouble with her for a lot of contradictions. On one occasion, Sarah 4-year-old son to wear shoes, visiting a few stores, in addition to the Chinese-made nike free run 2 shoes, nothing had to be dropped. Run around two weeks later, she found that do not give the son a pair of shoes his toes should be revealed, had a bite, and spend $ 68 to buy one pair of children’s shoes imported from Italy!
“Brand channel” the website said, when Reed proposed incineration uniform, the United States Nike is best to look forward to not use the set theory of mutual assured destruction Cold War to retaliate against the United States, because Nike is a sponsor of the Chinese team, Liu Xiang, Li and other Chinese stars are wearing Nike.
“Nike will continue to aggressively increase its investment in China in order to achieve the goal of doubling in China with annual sales in 2015.” This year is the 30th anniversary of Nike to enter the Chinese market, the world’s largest sporting goods manufacturers 26 years in China annual sales of 1 billion U.S. dollars, and then only took four years to double this figure. According to data published this year in the Greater China market, Nike sales revenue of $ 2.06 billion. Nike chief financial officer and vice president, Tony Blair said in an interview, Nike in China with annual sales of $ 4 billion to the 2015. Nike want to achieve this goal, it is not easy, “Wall Street Journal yesterday, specifically the author of Nike’s prospects in the Chinese market,” the Chinese sports culture has hindered the progress of the sale of Nike. ”
This year marks the 30th anniversary of nike free 3.0 to enter the Chinese market, according to Nike’s 2011 fiscal year results, in the Greater China market, Nike sales revenue of $ 2.06 billion, an increase of 18%, excluding the exchange rate factor, an increase of 16%, EBIT profit of $ 777 million, an increase of 22%. It is worth mentioning, Nike spent just four years, will be increased from $ 1 billion in annual sales in China to $ 2 billion, it also allows Nike to have great expectations for the future Chinese market, Nike’s chief financial officer Nike in China with annual sales of $ 4 billion to the 2015 and vice president Tony Blair said in an interview.
Nike released the data show that the orders are still more optimistic future, Nike Global Plan in June 2011 to November delivery order amount of $ 10.3 billion, an increase of 15%. Nike Greater China market in the fourth quarter of fiscal 2011 revenues of $ 564 million, an increase of 21%. Statements of the previous fiscal year, Nike in the U.S. market sales of $ 7.58 billion, followed by $ 2.06 billion of the Chinese market.
This means that China is already the Nike Group’s second largest market in the world. Leading position in the Chinese market, Nike’s annual sales of similar products in fiscal year 2010 report (2009 to 2010 May 31, day), Nike Greater China revenue of $ 1.742 billion, which rival Adidas Greater China, in 2009 income of $ 1.33 billion. Doubled the target to achieve by 2015 annual sales, based in the United States Oregon Beaverton sports apparel giant plans to increase the number of stores in the Greater China region, once again focus on running and skiing and other recreational sports, and pushing a series of local spokesperson Chinese track star Liu Xiang http://www.freesperfect.com/nike-free-run-2-c-32.html nike free run 2 and Chinese tennis players Li Na, 10 years ago, no one would think the Chinese athletes can become a world star, and now, more and more people began to participate in world events, sports even more interest. “said Denson, Nike brand president, in an interview.
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