According to foreign domestic analysis
Last month, Nike released a track star Liu Xiang running series inspired the hope that consumers purchase commodities such as a price of 899 yuan Nike Lunar Glide Liu Xiang Storm Fly Running Jacket inspired by Liu Xiang. In addition, the focus on existing basketball fan base, Nike plans to copy the individuals and groups of sports culture in North America, the use of Chinese basketball frenzy, sponsor Nike LeBron James and other NBA stars. “Although the United States and Europe’s economic outlook is not optimistic, but Nike does not worry about this too much will affect their business in emerging markets for its development provides adequate power. Obviously, we will continue the massive increase in investment in China has been achieved. We are very excited. “Charlie Denson, Nike brand president expressed optimism on the Chinese market, but also pointed out that the Chinese sports culture will limit the Nike air max 2012 development, analysis of market watchers, outdoor sports such as football and basketball in the densely populated towns not much of an attraction in fitness club has been regarded as the territory of the rich. As a result, consumers continued purchasing power will become a problem.
China, movement awareness, but they have not involved the movement of the Chinese people is different from most Americans. A lot of people cycling to work, wearing everyday clothes, not seen anyone dressed in stretch fiber apparel bike national mandatory primary and secondary students spend 40 minutes a day to exercise, but this exercise is only Shuhuojingu and not sweat. “Blair for such a situation, quite helpless. In addition, although in recent years Gym in China more and more popular, sports equipment retailer enjoyed sales growth, but market watchers also pointed out that a large proportion of the population and no Western-style exercise enthusiasm. How to deal with the bottlenecks that may arise? Blair said Nike plans to expand into China’s smaller cities. At present, the Nike retail outlets in China over 7000. Blair said the company will shop in more affluent cities and moving to the west. In February of this year, Nike announced in Taicang, Jiangsu, Asia Pacific’s largest logistics center in the last five years of construction put into use. Provided the logistics center construction area of ??200,000 square meters, will be responsible for the Chinese mainland, including clothing, footwear, sports equipment, as well as Nike Golf products, including logistics operations, “Nike China Logistics Center will have a clear large-scale logistics facilities Sustainable Development learn from. ”
Market analysts pointed out that in the survey, Nike, Adidas, this first-tier cities Beijing, Shanghai, market share has been more consolidated, the new store now open more and more distributed in the second and third tier markets. The international brand has been able foothold in the domestic sports brands have been dominant second and third tier cities is extensive product line, price range span to meet the needs of different consumers. Consumption level of the combined second and third tier cities part of the population has improved, multinational sports brand with local sports brand spreads narrowed in favor of nike free run 2, Adidas entered the second and third tier cities. It is reported that the next few years, Nike has also intend to enhance the partnership with the Chinese government, the development of school sports, running club in the University Extension. In 2009, Nike was established in 11 universities in six cities in China more than running club.
As the world participate in the largest number of sporting activities – football. The European Cup is the feast of the fans, the star of the stage, the war of the national team, and similarly, the festival is the world’s advertisers. European Cup in the past for some time, the sports marketing tool in a variety of European Cup, and gradually become a hot topic of branding experts. Along with the Adidas sponsored Spain team won the championship of the current European Cup, European Cup, Adidas marketing be achieved a satisfactory outcome. Brand planning experts, Adidas’s successful marketing include the following aspects: current European Cup, Adidas (adidas) double harvest of popularity and profits. Popular aspects, according to statistics among the 16 teams participating, the Nike (Nike) and Adidas (adidas), two sports giants occupy more than half piece of the sky rival, of which there are five countries in the Nike’s and Adidas’s 6, the remaining five, three, was sponsored by Umbro, two PUMA sponsors. Adidas-sponsored national team on the popular online far more than the Nike-sponsored team, and the closer the end of the game, Aspen Das hot extent in the public mind, the more he is more than Nike, ranked first in the sports brand. Adidas is a FIFA Partner, as a FIFA Partner Adidas, attracted the eye in the media become more prominent, more than Nike is also a matter of course.
In the European Cup grouped into group A, two Adidas Department of Greek and Russian World War II Puma Czech Republic and Nike Poland; and the Group of Death Group B has become the main battlefield of Adidas and Nike, Adidas motherland collaborative Denmark, Germany with Nike support Portugal and the Netherlands for the two qualifying places launched a desperate flame; C group Adidas, Puma, Umbro and Nike’s Siguotaizhan; D group two Umbro England and the Swedish war Nike pushing France and Adidas sponsorship Ukraine. May be a coincidence, the presence of two giants Adidas and Nike in each group. Review has been conducted in all competitions, Adidas a total of 12 wins, 3 draws and 8 losses, Puma is 6-1 draws and 2 losses, but the poor performance of Nike and Nike’s Umbro, Nike is only 5 wins, 5 draws and 8 losses, Umbro 3 wins, 2 and 5 losses. In 10 games in a direct dialogue Adidas and Nike, Adidas has made impressive achievements of six wins, two draws and 2 losses, which means a home run in antagonism with Nike http://www.runnerchoose.com/nike-air-max-2012-c-37.html air max 2012, Adidas. From the performance of the team, European Marketing, Adidas is also a perfect call it a day. The team’s good performance is directly related to profits from the sale of Adidas. According to foreign domestic analysis, if Spain win the game launched by Adidas Spain Memorial T-shirts will be doubled. Such a calculation, Adidas claims in the European Cup before the start of the 2012 net profit will be four hundred million to 450 million euros, “indeed too modest. European Cup the most direct sales marketing for Adidas profit.
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