08 cold piece by piece on the plight of frozen tear down corporate fig leaf -2 0
to open cold in the information database 08, thousands of information jump on the present, starting from August 2007, these words recorded for us in China
Air conditioning Industry in the various manifestations of cold years. 07 frozen years, turned up to air conditioning companies are looking forward to the 08 cold years, China's macro economy in a fire in the triumph, but stand to see the upcoming 2007 Beijing 2008
Olympics Council, she was always too dim in the confidence of the enterprise. 13 months, the Chinese air conditioner industry has experienced a confident, enthusiastic expansion, a pot of cold water, besieged on all sides to end the dismal ending. From hi to grief, we once again back to square one.
08 frozen years, the N-China air conditioning industry faces
Face one: full of confidence?? In 2007 so well that we have lost the eyes
08 cold start is a big year, 2007, 8?? November has held dozens of dealers and foreign air companies release new products at the same time the General Assembly, a total of 213 new air-conditioning market, an increase of 68 over the same period. New high quality and quantity so that as many as 4 months to become the highest ever transfer of cold in the opening. It can be said 08 years of cold start is heads held high, from new releases ahead of time, frequency and point of view, all manufacturers simmering breath, waiting for 2008 to win the big fight. If you view the reports at that time the media will find the air conditioning when air-conditioning industry as a whole morale of the rainbow,
White Enterprises have expected to win, an increase of more than 50%. But a grand performance without the audience to join in, all that can only be wishful organizer. In fact sales are not so optimistic, in a peacefulness in the media and market research agencies has been to point out the drawbacks: in August 2007 and September compared to 06 air-conditioned retail fell 2.3%, this figure has has shown a "down" means, dealers have said bluntly, "good start", line sales staff that the sales pace slowed down significantly in the hands of at least 30% of the tasks not completed, large quantities of inventory in the distribution of pressure head of a 08-year business growth of the hidden danger of cold, dealers online discussions also showed an pessimism.
, However, is busy counting money in the air conditioning manufacturers are not looked down on this kind of local pain, in their statistics show that 9?? In November accounted for the listing of new monthly retail sales in November retail sales volume and share of 8.9% and 9.4% over last year by 4.5 and 3.9 percentage points, the money view is considerable. So the crisis was soon eclipsed on the growth data in the article made into rivers.
Face two to three expressions: expansion to be pouring cold water on enthusiasm?? Calculations fail
2007 air conditioning industry environment is good, raw materials, higher prices, the threshold to enhance the smooth air conditioning prices boost sales faster than sales growth. In addition Gree, Midea air-conditioning sales and other large enterprises have a substantial upgrade, a number of small air-conditioning to maintain the brand's sales last year, even if the level of sales also increased, margins are higher. In 2008, unwilling to profit only by the scale of the enterprise after they have tasted the sweetness of the trick, once again held up raw material prices of brand admission, to have "followed up."
Probably from the beginning of the year, Siemens announced its price increase in white for the first gun, a sudden price increase cries, follow-up were very public, in a
Suning Forum held on the development trend of air-conditioning, Haier, Midea, Hisense, Kelon, Oaks, Samsung,
LG , Panasonic, Daikin, Toshiba, etc. are 15 large air conditioning giant said this year's rise in the air at least about 10%. At that time public opinion has been the overall backward, "up", which many in the industry have even asserted that air conditioning prices this year is a foregone conclusion. However, some industry analysts, the low season go up, down season, which is air-conditioning business to play a promotional strategy is not surprising.
But in the beginning of inflation already apparent, led by the air conditioning industry throughout the white collective price increases will play a role in fueling the inflation. And prevent economic growth from growing too fast into overheated, to prevent structural price rises from turning into significant inflation, macroeconomic regulation this year's "double prevention" objective.
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