What Type of Customers do you have?
How well do you know your customers? Very well? Well enough? Or perhaps you don’t have any idea. Customers are important in business. Without them how can you expect your business to grow and earn profit? But before you figure out who your target customers are, it’s important that you know the types of customers first. After all, you can’t expect everyone to act the same when dealing with you. Each of them will have a distinct personality. Here are the main types of customers you should be aware of. Perhaps you have already dealt with them some or all of them.
- The demanding customers. These are customers who want their needs addressed right away. They want things done right when they need it. They won’t take no for an answer. They don’t care of other people’s goals or needs. They simply want to get what they want and nothing more. It can be a bit difficult to deal with demanding customers but if you lay down the facts at once and make your sales pitch brief and quick (that can be on face to face meetings or in print), they won’t have a chance to ask questions and demand things that are beyond your capacity.
- The loyal customers. These customers may be few but they are valued as they are likely to bring sales and profits to the company. They are the customers who only need a simple nudge and they will already make a response. If you send them sales letters in captivating full color printed envelopes, they will immediately open it, read your message, and take action as necessary. It’s important that you keep in touch with this kind of customers to keep them loyal to you. Give them special attention and promptly answer their queries to keep them interested in your company.
- The analyzers. These are customers who will analyze everything before taking action. They will demand accuracy on everything they do. When they do to stores, they will look for data (product descriptions, consumer reports, details, etc.) before making a decision. To effectively deal with this kind of customers, you need to be ready to back up your claims and statements with relevant data. You need to do your homework so you can be sure to address the needs of these customers.
- The discount customers. As the name implies, they are customers who are only interested in discounts. They will only invest of items that can be acquired at a discounted price. When you send them flyers or brochures in neatly printed promotional envelopes with compelling discounts, they won’t hesitate to take action at once. The more discounts there are the more they will be encouraged to invest in the company. It’s important that you include these customers in your business as they are an important part of your success. They can bring referrals to your company if they find you exceptional.
- The impulsive customers. These are customers who don’t have a particular need in mind but will be willing to buy items that they find good and attractive. It can be a bit challenging to deal with this kind of customer, but with an effective marketing strategy, it will be easy for you to convince them to buy at any given time.
Whatever kind of customer you encounter, what is important is you deal with them accordingly. Give your best effort at all times to win their trust and confidence in you.
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