Membership: appliances Quartet "three increasingly a wait and see" – G
Almost 10 years ago in China Stores
Retail As fast fission expansion Home appliance chain After the first round of extensive enterprise Happy Valley enclosure, there are signs that they in turn entered a new round of "intensive" and
Competition Being. Both the operation "membership" has been two years of
Suning , Or until the full implementation of this month "membership" in
States United States , Five Star This year in October for them, all with landmark significance. In the October 19, Gome announced a high profile in more than 90 cities in the country's nearly 400 stores, the full implementation of Gome membership. The next day, Suning that the "slaughter of cattle Action" (special preferential commodity cattle against panic buying of action) the ground first, will have played down the "membership" quickly pulled up to a new level. This year in July from the slow stage is only five-star "membership" in the subsequent 23 to Karen in 2005 live concert impersonation show, on the top boss, the younger of the Gome and Suning's "membership" offensive responded.
"Big Four" three increasingly a wait and see
States United States: open up the door, creating a "foreign alliances"
Starting from October 19, the national implementation of the "membership" of the country the U.S. has been established in the country up to 1200 more than alliances involving food,
Leisure , Home , Home economics, education, Insurance , Commercial, Financial And other major consumer services.
According to the U.S. State Department, Nanjing Planning Manager Chen Chu introduced, the National US-implementation of "membership" to the consumer without any threshold, as long as U.S. shoppers in the country will receive a membership card, to buy membership area of special offers. However, if we enjoy the added value services, custom shipping and other multi-service, will have to specific consumer based on the consumer situation. And Gold,
Diamond Card members can also exclusive of home country the United States specializing in pre-emptive rights and many other services and new services can even be part of particular members to extend the hours of operation, the implementation of "closed-door services."
Suning: the threshold of change, benefits more
And National Beauty "membership" to open the door wide difference is that Suning continues to adhere to the threshold. In other words, only the consumption of 10,000 yuan in Suning more than once in order to become a member of Suning.
According to Li Min Suning Appliance Marketing Manager Description: Suning implementation of the "membership" in two years, currently has nearly 10,000 members nationwide, and at its headquarters in Nanjing, there are eight thousand members. Although Jiarusuning members "1 million worth of" threshold of change, but the members will become more affordable. The "slaughter of cattle operations" is none other members only a preliminary step.
Star: star Heading, after market forward
And Gome, Suning ranked domestic home appliance chain head first, second compared to the scale, five-star also can hold a candle. Thus, this bright card "membership" action, whether it is propaganda campaign, or the actual number of alliances, both five-star can not be as Gome and Suning par. So, This time "membership" action, five-star Style: the fight star logo, after the market steadily.
It Five Star Relevant people based description: Hong Kong pop star Karen Mok has become the supreme five-star member, and Karen is still on October 23 five-star Shanxi Road
Flagship store Karen Mok at the 2005 concert live mimicry.
Paradise: the situation is unknown, still wait and see
At Gome and Suning, have unveiled the five-star "membership" after ranking as third in the domestic home appliance chain enterprises Paradise, still yourself, but outside there is no response.
At a press call after the head of the Nanjing Yongle that: For the "membership", Wing-lok, still waiting to see and study, "membership" is a new thing in home appliance chain, in the end how to operate, there are many arguments However, Yongle will study this new model.
new direction for home appliance chain
In the country's top four home appliance chain enterprises have unveiled three competing "membership", which is that the appliance with
Locks The competition has entered a new stage?
In fact, retail membership is highly popular development and market segmentation result, has a large opening
Shopping , Large supermarkets, mostly high-end department stores are membership-based system such as the system of the world's largest membership warehouse stores, the third-largest U.S. supermarket??? PriceSmart membership-started and stick to membership, last year the Chinese New Year
Sell
Amounted to 6.0 billion.
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