Nike timeline – china Coarse-brick texture – Marble texture
Timeline
Main article: Nike Inc.
This is the timeline for the sportswear company.
The 1960s-70s
1964
Nike’s predecessor, Blue Ribbon Sports, is incorporated in Oregon.
1971
The Swoosh first appears on Nike shoes
The first line of Nike footwear is introduced, including the so-called “Moon Shoe” that features a waffle sole, which is distributed to athletes competing in the US Olympic Track & Field Trials in Eugene, Oregon
Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.
1972
American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.
1975
The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.
1975
Nike print ad with the tag “There is no finish line” is introduced.
1978
Tennis “bad boy” John McEnroe is signed by Nike to an endorsement contract.
1979
Nike’s Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.
The 1980s
1980
Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.
Nike hires the first industrial designers into the footwear industry to work out of their Exeter, NH R&D facility.
1981
BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.
1982
Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.
1982
The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.
1984
Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity.
1986
Corporate revenues surpass $1 billion for the first time.
1987
The Nike Air Max shoe is introduced, which for the first time makes visible the Nike air bag. A television ad featuring the Beatles’ song “Revolution” is the first time that a song performed by the Beatles is used in a TV ad.
1988
The famous tagline, “Just do it”, is introduced at the suggestion of 4th grader Tiffeny Speir from Urban Park Elementary School in Dallas, TX.
1989
Nike enters the European football market, signing a kit deal with Paris Saint-Germain
Bo Jackson appears in Nike’s Bo Knows ad campaign to support the launch of its cross-training shoe.
The 1990s
1990
The first Niketown store opens in downtown Portland.
Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km) of land.
1993
Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind, used in the making of athletic courts, tracks and fields.
1994
Nike wins Advertiser of the Year at the Cannes Advertising Festival.
Nike enters the ice hockey market after acquiring Canstar, the parent company of hockey equipment manufacturer Bauer Hockey. Previously, Nike had only made hockey jerseys, specifically those of the Edmonton Oilers at the height of Wayne Gretzky-mania, but now began to make all equipment.
1995
Nike signs long-term partnerships with the Brazilian and United States soccer teams, and moves into English football, signing a kit (uniform/apparel) deal with Arsenal.
1996
Nike signs Tiger Woods soon after he gives up his amateur golf status.
Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, “You Don’t Win Silver You Lose Gold.” Nike’s use of this slogan draws harsh criticism from many sources, including – not surprisingly – several former Olympic silver and bronze medalists.
Niketown Los Angeles opens in Beverly Hills.
1997
Nike signs several hockey stars, including Sergei Fedorov and Jeremy Roenick, to endorsement deals to wear their new line of skates, which are quickly lambasted for the fact that they are mostly white, traditionally the color of women’s figure skates. This sartorial quirk, coupled with problems with the soles of the skates, leads Nike to relent and allow Fedorov to wear Graf-brand skates with a Nike swoosh applied to them. In the future, Nike’s hockey skates become simply restyled Bauer products until the two brands are combined in 2005.
1998
Phil Knight commits Nike to standards for its affiliated manufacturing facilities, including: minimum age; air quality; education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nike’s corporate social responsibility practices.
1999
Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88.
The 2000s
2000
Nike Shox cushioning/support system is introduced, initially worn by Vince Carter and others on the US Olympic basketball team.
2002
Nike purchases Hurley International, an action sports clothing company, for an undisclosed amount.
NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9-15.
Nike become the apparel sponsor of Manchester United until 2010.
Nike SB, Nike’s Skateboarding line, debuts.
2003
Nike acquires once-bankrupt rival Converse for $305 million on July 9.
For the first time in the company’s history, international sales exceed USA sales.
Nike is again (also in 1994) named “Advertiser of the Year” by the Cannes Advertising Festival.
Nike signs NBA player LeBron James with an unprecedented $87 million endorsement contract.
2004
Phil Knight steps down as CEO and President of Nike, but continues as chairman. Knight is replaced by William D. Perez as CEO of Nike, effective Dec. 28.
Nike creates the Exeter Brands Group, a wholly owned subsidiary for athletic footwear and apparel brands for lower price points. Brands include Starter, Team Starter, Asphalt, Shaq, and Dunkman.
Annual revenues exceed $ 12.25 billion
2005
Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year.
Nike Signs Tennis Pro Rafael Nadal.
2006
Nike enters the cricket market with a 5-year sponsorship of the Indian cricket team for US$43m.
CEO William Perez leaves Nike on January 23, 2006. Perez said in the statement that he and Knight “weren’t entirely aligned on some aspects of how to best lead the company’s long-term growth. It became obvious to me that the long-term interests of the company would be best served by my resignation.”
Mark Parker replaces Perez as CEO. Parker previously was brand co-president of the company, and joined Nike in 1979.
Nike and Apple release the Nike+iPod sports kit, enabling runners to log and monitor their runs via iTunes and the Nike+ website.
Nike reports annual revenue for fiscal year 2006 (ending May 31) of $15 billion.
2007
Nike introduces the Second Coming, a group of NBA basketball players who best represent the Nike Basketball.
Nike introduces AF25, after 25 years of Air Force shoe line.
Nike become the kit sponsor of Aston Villa.
2008
Nike sells its Nike Bauer hockey equipment division.
Nike introduces shoes featuring new Flywire and Lunarlite Foam materials. Flywire is a new technology made up of thin wires of vectran fibers, which are 5 times stronger than steel and never lose strength. Lunar Foam is a material developed by NASA that gives the shoe excellent shock absorption and a great feel with minimal weight.
Nike reports annual revenue for fiscal year 2008 (ending May 31) of $18.6 billion, a 14% increase over the previous fiscal year
2009
Dwayne Wade moves from one Nike subsidiary to another, switching from Converse to Jordan Brand.
v d e
Nike, Inc.
Corporate directors
John G. Connors Jill Ker Conway Timothy D. Cook Ralph F. DeNunzio Alan B. Graf Douglas G. fouser Jeanne P. Jackson Phil Knight Mark Parker Orin C. Smith John Thompson
Assets and products
Air Jordan Air Melo Line Cole Haan Converse Exeter Brands Group Hurley Nike Air Max Nike Considered Nike Free Nike Golf Nike Mercurial Vapor Nike Shox Nike SB Swoosh Team Starter Nike Total 90 Umbro
Annual revenue: $16 billion USD (9.5% FY 2005) Employees: 26,900 Stock symbol: NYSE: NKE Website: www.nike.com
References
^ Timeline, Nike, Inc., Retrieved January 7, 2007.
Categories: Nike, Inc.
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