Crafting Grab ‘Em By The Throat Adwords Advertisements – A Primer
The reason why millions of businesses have used PPC advertising, and specifically Google Adwords, is simply because of the extremely targeted nature of the organic traffic. Ok, fine… well, keep reading to discover how you really can write ad copy that will get the job done in an impressive manner. There are proven, time tested strategies to make money online that you can employ.
Be clear and concise at all times with any ad copy you write. You also want to do that because you just do not have much room to play around in. First, a space is a character; but then it’s like 25 characters in the headline/title and 35 for the body – not much room! Never mince any words with your PPC ads; no wasted words; all words must count. Who knows how much time you really have, but we’re betting it’s about 2, maybe 3 seconds tops for your ad to work it’s magic. So before they move away to another page, you should be able to get them to look at your ad. Here’s something to try, and it’s great for only getting people who are more interested in your offer; just go ahead and use your price in your PPC ad – only people who are ok with it will click on it. The thing to remember is that if someone is immediately turned-off by your price, then they usually will not click on your ad. While a great CTR is great… we’d rather go with a slightly lower one but the final offer converts better. See?
You can also use the display URL to your advantage in several clever ways. If you take a look, you will see a lot of advertisers who are not doing this. You see, the thing about it is that the display URL will definitely have an impact on CTR’s. It’s quite possible to have other helpful elements in the destination URL just as long as the primary domain is in both. Ok, use your keywords for different destinations and use them as a directory or folder as a backslash. You should always be looking for new ways to make money online .
When you’re testing your ad’s copy, make sure you first test the headline.
Split testing is merely testing one thing against one other thing, and that is what you will do with your headlines. The primary thing that everything contributes to is your conversion rate for whatever your most wanted response is. Also, during your testing, you should also test various offers. Have each of your ads include a different offer and see which one converts the best. Always know that you must test every aspect of your ad if you want to fine tune it to near perfection. You will need to be patient when you split test, and we suggest close to one thousand impressions to make a clear determination of winner/loser.
You can write more effective Adwords ads that will perform better for you, but the key is increased knowledge and more experience. Classified ads are just like PPC ads, so do some Googling about it and continue to learn all you can.
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