Paradise, "South China Double Jiao" three strategies firmly secured th
Recently, as unwilling to take up to 38 million yuan in 2006 the "astronomical" rent, Pudong, Shanghai Yongle Home Appliances in New Shanghai Commercial City, the first major store officially closed shop in the New World, ending six years of operating history. It is reported that Paradise is good in South China
Flagship store
Is also to recognized "palace Yuan Fu" image in the quiet force, and Paradise to spend 150 million yuan in rent costs of moving to Grandview Mall will repeat the mistakes Shanghai flagship store closed? Regarding the question interview
States United States
,
Hisense
,
Skyworth
,
Konka
,
Haier
When informed of other enterprises, Paradise in the South to increase market resistance
Risk
Ability has been re-adjusted
Strategy
, Known as "
Dong Mingzhu
The second, "said Chen Yushan Zhu Yongxin, general manager of the Yongle South Branch Paradise all together to create
Chain
, Close all unprofitable stores as
Integrate
Embarked on a to "improve the effectiveness of single-store, centralized management" features "Alexandra full model", outside the highly praised by the industry, Chen Shan's outstanding contribution to the considerable concern in.
Chen Yeh: poor store close to streamlining
's Investigation was informed that South Wing-lok, Zhu Yongxin Full length from the helm after the successive off store frequently came the news of Paradise Gangding following stores, Zhongshan, have a closed shop after the recent days, journalists from Hisense, Haier, Braun and other appliance manufacturer was informed that Yongle Dongfeng Road shops may close. Various signs to Konka, Skyworth and other factory doubt, in the end is good flagship store in South Wing-lok, Shanghai Yongle New World store will repeat the mistake? State United States has been a good buy good part of the original easily switched to the Wing-lok, the staff said that in the States United States
Suning
Accelerate the pace of expansion at the same time, South Wing-lok already begun to shrink, "front" to close the store location is not ideal is to integrate the use of their aims is the integration of South China shop opportunity to further improve the store's product mix and features to enhance the single-store profitability, Chen Shan in the integration market and the reconstruction
Brand
Played a crucial role, as Zhu Yong-wide awareness of the brand and the market is relatively backward, it depends on the Chen-shan for a radical reform, "Shan-wide model" popular Paradise Staff praise!
Zhu Yong-wide: Improving Wing-lok, a single store is the key to efficiency
World
Famous brand
Miss Jenny home network editor that: being good shop in the South Wing-lok, mainly the failure of the rent is too high, so high prices, has surpassed
Home appliance chain
Reasonable accommodation costs, as a Hong Kong
Listing
Company, Paradise is not Yuanzai headquarters for such high rent to do unnecessary expenditure. Paradise New World flagship store in Shanghai closed the matter can be seen, this resource has been moved to the shop with only a road in the financial mall across the shop, this store is a newly built Pudong Paradise flagship store, shop area expanded more than 50% of the New World However, as the financial mall is a new business district, the rent costs lower than the New World stores, the flagship store in South China Paradise is good around the business district and high performance has been the lot of the South Bookstore Suning stores and shops of Victoria State U.S. occupation, Paradise To discard is good good location in the peripheral re-excavation difficulty is very high.
Paradise Zhu Yongquan told reporters: will not shut down any difficulties encountered are good shops, but also further improve the store's product mix and features to enhance the profitability of a single shop. From the industry point of view, the relationship Paradise shop is not a special case, electrical connection
Locks
State has a city saturated state, and the emergence of store bubble, we now improve the effectiveness of the most critical single shop.
, "Shan whole" joint centralized management
Learned, Zhu Yongquan ambitious conducted a major restructuring, in July 2005, Zhu Yongquan to
Shenzhen
And Guangzhou, the two branches to form a Wing-lok, Guangdong Branch, based in Guangzhou. While the industry seems this is a "back to the old road of retrogression", but Zhu Yongquan said that this was because of cost control and sharing of supplier
Logistics
Needs, coupled with
Plan
Master Chen Yushan's effort to help promote the image of South China Yongle also embarked on a radical reform of the road, a Wing-lok, the staff said Chen Yushan Zhu Yongxin at work on all the support and guidance is very large, so it makes Zhu Yongquan not long in office South China made a series of market differentiation strategy. Chen Yushan has repeatedly declared: Premier Zhu rely on her and there is nothing wrong, after all, and the brand in the market
Operation
Regard, Premier Zhu also a lack of strong ability and experience, Premier Zhu integration
Talent
High level!
World Famous Brand Association
Marketing
Master Cottle told reporters: Wing-lok, the prevalence of the practice and the industry will manage the center down to the practice of flattening the opposite direction, but any model to be implemented by qualified personnel, due to Yu-Shan Zhu Yongquan with the marketing masters for pointing this and help with Paradise has always been good
Corporate Culture
Expected to Chen Shan Zhu Yongquan managed with Yongle will be met, catch up with Suning GOME is not impossible!
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