New media marketing model to reduce marketing costs
Pick of the relevant person in charge, said recently that new media can allow consumers to have full understanding of the game scores and his favorite athletes, new media Pick this year’s important cooperative partner. Mainly young people access to information is mostly derived from the immediate, rapid, strong sense of interaction network. So, in the Olympic media purchases, in addition to traditional TV inputs nike free run 2, Peak will increase investment in the Internet and microblogging, mobile Internet and other new media.
New media marketing model to reduce marketing costs, enhanced interactivity. Reporters learned that many Quanzhou brand sports shoes, then select the shooting micro “curve” of the Olympics. Xiao Yuan, general manager, head of King Commodities International Entertainment Media Limited, said last month intensive months of the micro-filming, will select the works to make a good on-line prior to the Olympics. London Olympics, for example, sponsored by Del benefits, “ran one day,” micro-film has been fixing, and its release date is set in the middle of the year, the aim is at that time for the Chinese Olympic athletes set off cheering.
Quanzhou, a senior brand marketing who said: “from the view of the audience market, London, where the European region is not the target market of Chinese brands, we will be more willing to concern the spirit of sport itself, companies will naturally be closer to the audience marketing shoe marketing the main positions in London, China is also an important battlefield. As the Chinese shoe high threshold of the Olympic Games sponsor air max 2012, to London as a key marketing positions are in the minority.
Somewhat more attention in the marketing campaign launched by the local Chinese, after all, the main goal of the Chinese shoe market is still in China. How to use the Olympic Games background to inspire the passion of consumers, become the focus of attention. Coca-Cola global Olympic director Peter Benjamin Franklin once said: “The ultimate goal of Olympic sponsorship is not the enterprise, its purpose is the use of the background of the Olympic Games to achieve communication with consumers to enhance brand value. In this sense, non-Olympic sponsors than sponsor, not at a disadvantage.
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