Cents in the Haven: It comes from the latest marketing model – oil, laying on th
2008 6 28, at the Fifth Congress of Chinese distributor, the Haven laying Industrial Co., Ltd., fragrant Finnish Museum Project Ranking laying dozens of media, dealer groups Joining recommended "cutting-edge business opportunities for 2008 Bang. " Day, laying on the Haven, Mr. Vice President Fu Wei, following several media accepted the joint interview, the future interpretation of the latest marketing model
Reporter: Fang Jian rumors of a listed company recently announced the forthcoming release, officially announced on the Haven laying on the investment. Cents in the club on Haven have been unable to publish a notice that, for whatever reason?
Fuwei following: can only tell you: A first 68 million yuan investment has been credited into account the special, special operations, fragrant Finnish Museum of laying project, which was originally listed companies only do foreign trade Fragrance
Oil Industry boss, industrial chain advantage is obvious. Disclose the details, will be formally announcing the most recent, please pay attention to notice.
Reporter: Haven laying the background on this well-known listed companies and the advisory body?? Church is an international advisory body to the ancient Mu joint investment, consulting firms into the industry are rare. Laying on the Haven to start rolling from the market expansion, will be adopted manipulator model?
Fuwei following: laying the manipulator of ideas on Haven only three sentences, the first year of
Cooperation The second year associates, the third acquisition. In details, the Haven laying in the first year, in addition to Shanghai, Beijing and Qingdao to do self-employed, do all the other places
Proxy The second year, we will select the top 20 associates to do the third year to do acquisitions, mergers and acquisitions will be the strength of capital markets, so you can share a very short time the profits of the next 5 years.
"Associate" is a trend, and now the manufacturers really need to do large, two points should be clear, the first Chinese market is too complicated, no one vendor can be swallowed whole, the second relationship is too complicated, if the dealer killed himself would die. To clear your own resources, as vendors, resources are not simply marketing support, the support of goods, the basic resource is the brand started in the capital market rivalry.
Reporter: to focus on capital markets, may be the purpose of laying on the Haven, and the dealer does not seem too much contact?
Fuwei following: We know that dealers have a pain, they basically can only make a profit in business projects, increasingly thin profits, and even worked a tough job. Rarely benefit from the capital market capital amplification.
The brands are different, we see all the good brand, their boss is making money from the capital markets. IPO, is their own business as a result, represent the company's own success (business gained recognition and investment in capital markets), and their dealers are not "towards each other to heaven", or even business, "dumping ground to kill donkey. "
Example, in 2006 at the Hong Kong-listed Belle, financing 8 billion Hong Kong dollars, all the dealers all convertible into groups to do so the effect of that? Is the real money we make is to let people really tied together, an outright "win-win", this of course has a powerful appeal, because "a man be moral" to let "towards each other to heaven."
I think in the next 5 years, which, along with capital market access, the Haven laying adopted this model, firms must develop new partnerships between the mainstream.
Reporter: This mode will not be dealer groups seen as "Hua Bing"?
Fuwei following: Absolutely not.
I speak at length about this: In cooperation with our model, the dealer the second year to the joint development stage, as with listed companies, it has helped establish a strong brand dealers benefit. The third year, as long as meet the requirements of the company, you can repurchase by the company, dealers can also become a listed company from the porter's shareholders.
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