Promote your E-commerce website through SEO
Ecommerce SEO is totally different from the ways of conventional Search Engine Optimization. Why?
One word—‘size’—sums everything up.
Ecommerce sites are some of the largest in the world. With thousands or even millions of products come thousands or millions of links. That’s why implementing SEO on ecommerce sites generally is more complex, and often a long row to hoe.
Does that mean you shouldn’t promote your Ecommerce website through SEO? Absolutely not!
But it definitely means you got to have it figured that the key to ecommerce SEO is distinguishing the difference between driving traffic to your site, and driving ‘targeted traffic’ to your site.
Say your online apparel store ranks topmost on Google Page 1. But, instead of keywords like men’s apparel, women’s apparel, accessories, it ranks for something like Michael Schumacher. You’d be getting a significant portion of the multimillion monthly searches involving Schumacher. Great to have a million visitors adding up to $00.00 in sales! Really!
Instead, long-tail keywords, or more specific search entities, such as winter wear, sports wear, night wear for women may not give you a million visitors every week, but you will have a lot more sales coming through. Not hard really to guess why?
The people searching for apparel are more likely to buy one than those looking to know or read about Schumacher.
This is just one of the most common Ecommerce SEO blunders businesses often live with. There are other crucial factors, like Brand SEO, Category-based SEO, and generic search terms which when wrongly implemented, or not implemented at all end up in being big ecommerce SEO blunders.
For example, having optimized product descriptions is pivotal to successful ecommerce SEO as it contains the most valuable user-content throughout the site. The product description page lays out pictures, product specifications, reviews, and pricing options to consumers, and is a big influence on users’ while making a decision.
What businesses don’t realize is their content can easily be duplicated by other vendors selling the same merchandize. This decreases the relevancy of the content, especially from search engines’ perspective. More so when businesses (and most them do) directly implement manufacturer’s description on their products, without realizing that its used by almost everyone around.
When it comes to ecommerce SEO, chances are you may miss certain finer points in oversight, even after you have had most things covered. A good ecommerce SEO consultancy service can help you rectify those hidden wrongs and significantly increase your visibility and website traffic.
To know more on ecommerce SEO, hourly SEO services, and promoting your ecommerce business through SEO, visit the author at www.indianseoservices.com
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