Life Gate household electrical appliance enterprises closely store love Buying O
In
Home Appliances
Industry, the home appliance chain stores and large enterprises disputes between the nothing new. Recently, Sanyo
TV
Announced its withdrawal from the country the United States,
Suning
News of several major home appliance stores once again making waves in the industry. Insiders analysis, the Sanyo TV out several major home appliances store is not accidental, on the one hand is their own poor management, the market falling due; the other hand, appliance companies and supermarkets to make the conflict of interests between the dew in place before the public channels in the domestic home appliance chain is under fire for a variety of "exactions" problems revealed.
According to informed sources disclosed, home appliances shopping mall is one of the main source of profit to pay all the numerous home appliances business, the number of the money for slotting allowance, the supplier has long been the "exploitation" was overwhelmed. From the products into supermarkets to all aspects of product sales, home appliances supermarkets are set to the cost of different names. Trade receivables are deducted Duitou store fees, discount fees, annual marketing fee, new product promotion costs, festival sponsorship, lamp costs, management fees, the actual carrying of money to the household electrical appliance enterprise value of only half. The most frustrating is that when the store checkout, but also unconditionally the payment of a discount point fee. The so-called break point charges, it means shopping in accordance with the sales commission. Turning point fee generally 5% to 10%, the highest in more than 15%, and sometimes "gone up", which appear more selling, "Deficit," the more the phenomenon!
In the "channel for the king" under the home appliance chain structure, occupy large home appliance chain store retail terminals using a strong position, resulting in co-operation process, the supplier shall not pay the long delay, unilateral "Overlord Treaty", a variety of Admission to the name of such business behavior and the phenomenon of inequality is still frequent, has seriously damaged the interests of home appliance business and survival.
In fact, the home appliance chain has long strained relations with the manufacturers is not limited to
TV
Areas, such as with other IT, telecommunications,
Small appliances
,
Air conditioning
,
Refrigerator
,
Washing machine
Etc. There is also growing friction and conflict. In the current situation, household electrical appliance enterprises are actively expanding their distribution channels, seek out the over-under on the appliance store resistance, to establish their own shops, mountains and towns to actively develop the secondary and tertiary markets, booming in recent years Network Appliance Enterprise Group buy has become a popular sales model.
Long been engaged in household appliances, according to a sales manager introduced a variety of home appliances Buying Online mode, there are owners of self-organized communities, but also active participation of household electrical appliance enterprises. For a recent delivery of house in the district, the owners will basically choose the decoration at the same time, they often will a particular type of products such as tiles have a common purchasing needs. If you have 10 or so owners chose the same brand, they will elect a representative to talk to in the brand's sales manager negotiations, if they can get a relatively favorable discounts, these owners will choose the brand unification products. As a result, not only owners get preferential prices, businesses are also greatly improved sales, realize mutual benefit.
The same time, household electrical appliance enterprises will actively participate in organized portal site home decoration Group buy will have to specially appliances, but also comprehensive. The sales manager told reporters, as accurate positioning of some residential property owners in the collective procurement activities, he has successfully signed dozens or even hundreds of list.
The sales manager told reporters Buying Online biggest advantage is that almost no cost of sales, even though there is very low, will not be passed on to consumers. Now, the appliance chain store companies are aware of the importance of channels, however, these large stores to enter the main shop, one shop to over a million dollars in slotting allowance, not to say all kinds of Dianqing, field celebration to be paid 'elements of money' and frequently necessary to 'subscribe' in the ticket. The cost of sales of household electrical appliance enterprises have been so overwhelmed.
Because almost no cost of sales, so in the "Buying Online", the sales manager can give the channel than the chain stores have to discount prices. However, because of this, only for home appliances business network marketing "ambiguous." "In fact, several years ago, we realized that the 'Buying Online' is important, but then we do not dare, because we give the relative price of concessions, which could make our stores sales channels of a conflict between. "The sales manager told reporters.
The sales manager that, in a sense, the network of sales channels and corporate self played the same role. "Although Internet sales still weak compared with the store channel, but more than one channel, on more than a way to get rid of a large chain of home appliance control of the business channels, in the end we have more room for maneuver."
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