Bistro Digital Marketing To Help out 200,000 Eateries Overcome New Ruling.
With the new Federal endorsement of the recent food labeling law, this is said to effect in the region of 200,000 eateries and QSR (Quick Serve Eateries) in the USA, but digital advertising is here to assist restaurant proprietors overcome this issue.
This statute was passed on 23 March 2010 and the gist of it is: all cuisine nutritional information is to be displayed on regular menus for any chain of dining establishments with 20 or more stores. Not only will the QSR stores suffer but it will also have an affect on the provisions inventory supply company, trains and even air ways and don’t forget the person who bought into the franchise for a burger van – everyone will have to agree with this new bill.
The law is in 3 sections.
1) The calorific worth for each menu item has to be stated on all menus, from within the bistro, take out menu and even the outlets web menu.
2) The menu must state how the menu item can be used in a human every day calorie consumption.
3) Supplementary information must be to be had upon request
Below are a couple of the requisites for displaying the information above
The font size for the nutritional data must be the matching size and color as the item name and fee on the menu and this must be in place by March 2011.
Yet what most hectic café proprietor has now to do is pursue their suppliers for this data as well as keep running their busy restaurant, after that once they get the data they can include it to their menu. Restaurant proprietors will have to make investments in new equipment to manage portion control and how will any bistro present this further information prettily?
Might this spell the end of the printed menu? As many café owners see that a static printed menu is not part of their business model of the future. They need something that the content can be amended right away, no wonder café owners are researching digital menu boards as a probable solution.
A digital poster can be set up to refresh content on a daily basis so all the dietary data is precise and if any alterations need to be made to the menu, these can be done instantaneously with least effect, compared to printed mediums; any immediate changes would take a number of days and cost a lot more cash.
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