Why to choose RBM as your marketing agency?
The digital world has changed. The way you do business has changed. We have changed.
Over the past 5 years you’ve no doubt experienced the headaches that come with the never-ending growth of communication channels, loss of brand control to social media and the pressure to improve marketing performance with less and less budget. Our world has gone from a place of neatly packed silos to messy experiences, overflowing with data disconnection.
To find relief, all we had to do was look around our Folsom Street corridor in SOMA. Technology start-ups – from Twitter to AirBnB – provide the blueprint: constantly test, learn and optimize. By rejecting static solutions in favour of responsive, data-driven iterations to product design, our start-up friends worked smarter, not harder, to realize success.
Why can’t we approach marketing experiences in the same way? By combining agile technology development philosophies with our core channel expertise we can build a consumer experience that is validated by real-time data insights and better suited to handle unpredictable market change.
No longer will our clients have to revise and re-revise twelve month plans because the next Face book is here. No longer will they have to spend sleepless nights worrying if they are overcommitted to strategies that may be irrelevant tomorrow.
Instead of making an enemy of change, we can now embrace it.
So where does that leave RBM (marketing agency)? In short, we realize the old way of doing agency business is dead. To compete in the evolving media landscape, we are focused on continuous adoption and experimentation. This means that we are evolving from performance marketers into marketing technologists:
We’ve re-structured to integrate our core services into a single marketing solutions group lead by experienced strategists and a production team that use agile project management technology to align with client and consumer demands.
We’ve made significant investments in knowledge management systems to create greater internal alignment, improve communication and collaboration, reduce duplication of effort, and enable us to be more responsive to our clients and the market.
We’re investing in data warehousing solutions affordable enough for the mid-size corporation, but powerful enough for the enterprise to provide real insight into cross-channel marketing performance.
We’ve identified a network of local partners to give our clients the benefit of scale, niche expertise and technology solutions so that we can help them navigate any challenge at a moment’s notice.
There will be more updates, developments and announcements to come. It is the nature of the world we now occupy.
But above all else RBM (marketing agency) are committed to delivering excellence and we believe this new approach will allow us to redefine the meaning of success for our agency and the great clients that we have the pleasure of working with every day.
Visit http://www.redbricksmedia.com/ to hire RBM as one of best and experienced marketing agency.
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