Meaningful Use Of Social Media Analytics
When you arrive at a social marketing strategy, you also have certain criteria to monitor it. The same applies to social media. Each section on social media is unique in its own way, and a metric that might work in one area might not for others. To make the task easy for you, we have come up with certain essential social media analytics and monitoring metrics.
Followers
This appears like a simple metric but is highly valuable. Friends and Followers on Facebook and Twitter respectively do certify your online presence. It does reflect the number of people you are connected with. Though “the more the merrier” is a welcoming statement, but when it comes to effective social media monitoring it is best to go beyond numbers or at least manage the numbers well. This means, if on Twitter you might have 200 followers whereas you might be following 700 people, then that’s a sign to watch out for. Therefore, it is essential to ensure that the percentage of people you follow and the ones who follow you back are proportional.
Social media engagement
The aptest way to define social media engagement is that it is a free flowing conversation on relevant topics. At the same time, you must ensure that this conversation and discussion does not cross over to idle directionless banter. If that is the case, then you would be losing your basic objective of social media monitoring. Therefore, if you see your social media engagement to be free flowing and progressive in nature, be rest assured that you are using the correct social analytics and metrics.
Turnaround Time
This is one of the crucial social media monitoring metrics. How much time do you take to communicate back to your online audience? Since in social media the communication is ongoing it is essential to reply in time in order to add value to the audience in the apt way. When you have an objective in mind and a conversation is on the flow it is best to reply back within 15 to 30 minutes, else the focus changes and the interest are lost.
Social network monitoring might appear to be a complicated for many. However, with advanced social analytics tools it is easy for you to track down social behavior and understand what works for your social campaign and what does not. Today there are advanced analytic dedicated to a social networking forum, such as Facebook analytics that is specially designed for Facebook and its features. These tools revert quickly with important feedback and actionable insights that you can incorporate into your social marketing strategy.
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