Home appliances and IT communication: the overall industry growth gratifying – h
Home Electricity Device industry From the social capacity to see, light white goods (refrigerators,
Air conditioning , Washing machine ) 1,500 billion. Meanwhile, China's home appliance industry are rising world-class giants, China Consumer Electronics Association, nearly 5 years, the Chinese appliance market will remain 5-8% of steady growth.
2005 first half, running in good condition household appliances industry.
Sell Revenue of 329.097 billion yuan, up 54.44 percent.
Household electrical appliance enterprises in China are mainly distributed in East China and South China, the two regional sales revenues and number of enterprises in both sectors accounted for more than 90%. Higher concentration of industry areas.
To Haier , TCL , Changhong , Glanz Represented by the four companies formed out of the four modes of domestic Chinese companies are also large-scale growth in exports. At the same time, multinational home appliance market in China emerged the overall share of high growth, and domestic well-known
Brand In the high-end market share has been sliding, such as refrigerators, washing machines,
TV , Mobile And other products. Chinese and foreign enterprises in the Chinese market and international market, the new round of high-end product areas
Competition Intense. Household appliances out of the higher rate will appear.
IT and mobile communications 2005 from January to June, sales of computer machine manufacturing industry reached 224.758 billion yuan, up 37.66 percent. Computer peripheral equipment manufacturing industry sales income reached 168.896 billion yuan, up 15.4%.
PC Occurrence of a new industry
Integrate And changes. 2004 Association Buy IBM PC business, reflecting the competitive landscape, after maturity PC into an inevitable change. Legend of the merger, changed the pattern of global competition, the formation of a
Dell , Hewlett-Packard Lenovo 3 race for the new situation, the future of the world PC market will be dominated by these three strong.
Phone This year (2005) in the first half, leading handset manufacturers, such as
Nokia , Motorola Have increased investment in the Chinese market, a number of new businesses, such as
Huawei , Jin, BenQ Dentsu, etc. were
Phone license , To China Mobile's camp. Meanwhile, the Korean mobile phone manufacturers have vigorously develop the Chinese market.
The first half of this year, mobile communication and terminal equipment industry sales reached 154.596 billion yuan, compared with the same period last year, sales revenue increased by 32.27%. The second quarter of 2005, the domestic mobile phone sales reached 18.94 million units, up 19.87 percent. With the mobile phone industry related policies and changes in the competitive environment, market competition show greater volatility.
Home appliances and IT Network Still performing a continuous Advertisement World War II. Home Appliances IT Industry in 2004
TV ads Invest approximately 11 billion yuan, from January to July 2005, reached 8.583 billion yuan invested than the same period in 2004, an increase of 37%. By the long-running situation, such ads put a clear upward trend in the size, advertising situation is good.
Present, the central TV station Running such ads in a favorable position. Such ads running in the central Taiwan have maintained relatively stable growth trend, and in 1 ~ July, an increase of 7%.
Industry is market potential hot-frequency surge
According to the Japanese Electrical Industry Association released the latest statistics from the international market, China's production of air conditioners, refrigerators, washing machines, rice cookers, microwave ovens, vacuum cleaners and electric shavers, etc. seven kinds of household electrical appliances in the world 62 consumption of major household appliances market share in countries and regions were more than 30%, in addition to Italy, the production of washing machines now share in the international market occupy the first, the above-mentioned six other home appliances, "
Made in China "The market share tops the first.
Small household appliance market in China has great potential: According to
Expert Estimated in the next five years, the capacity of China's small household appliance market, at least 350 billion yuan. Statistics show that one in the whole
Kitchen Area in the next 5 years, 25% of urban residents to buy, the market space as high as 56 billion yuan.
2005 mobile phone subscribers in China will be more than 400 million: In 2004 China's mobile phone users exceeded 329 million by 2005 could be further than 400 million mark, but the next few years the industry's rapid growth may slow.
3G "in China Standard "Terminal was a breakthrough. Has always been known as third generation mobile communication (3G)" Chinese standard "development bottleneck of mobile terminals has been a major breakthrough. Currently, 15 manufacturers of mobile terminal 20 is involved in the final paragraph
Test , Industry supporting the environment gradually improved.
Industrial concentration is increased into the sub-category of competition
Market currently white single-category competition and brand integration has been completed.
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