Meiling Chang acquisition frequent heavy blows into the kitchen market – Meiling
Recently, Changhong announced, the company spent to New, and annual production capacity of more than 3 million units, the main R & D manufacturing range hood, gas stoves, disinfecting cabinet, Yuba and other kitchen appliances and kitchen accessory products professional Changhong Kitchen & Bath Industry base has been successfully put into operation, it is Changhong diversification strategy to expand under the new category of industry, a major move also marks the Changhong has officially fully enter the market the domestic kitchen. Changhong move by the industry's attention.
Industry analysts believe that China's small household appliance market is currently at an annual 8? 14% of the rate of growth, kitchen and home appliances market growth is as high as 35%, 5 years of domestic kitchen and household appliances market share to more than 1000 billion. Compared with the traditional home appliance industry increasingly meager profit status, kitchen and bathroom industry profits are relatively healthy, attractive prospects for development, so after the home appliance industry was seen as an important strategic period of development has been the major brands high into the strategic vision, the major foreign Electric kitchen appliance brands have targeted piece of cake and continue into the kitchen area. As a set of digital TV, air conditioners, refrigerators, IT, communications, digital, Internet, kitchen and other industrial R & D, production and sales of large-scale diversified multinational group, Changhong has been operating on the pursuit of "advanced technology, speed to win," The massive march kitchen industry, the future structure of the kitchen industry will have a major impact. Chang also said that at present China market has entered a brand kitchen fully integrated pattern of the period, it is using its own brand of Changhong, using its own funds, technology, channels and so the strong market power to achieve fast into the kitchen and a good opportunity.
Changhong the responsible person for the full use of the Guangdong Pearl River Delta advantages of home appliances circle supporting industries, scale manufacturing capabilities and advantages of marketing channels, as early as 2006, Changhong Group will take priority, focusing on support policy, located in Pearl River Delta hinterland of the national household appliances industry base?? Nantou town, Zhongshan Changhong Kitchen Operations established industrial base. Zhongshan, Guangdong China kitchen appliances manufacturing base, supporting a complete industrial chain, can be achieved within a 30 km radius of the procurement and supply all the ancillary products with unique advantages of industrial clusters. May 2007, "Changhong Kitchen & Bath Industry Base" in Zhongshan Changhong Industrial Park South inaugurated the first production, the base is now set up a special kitchen products R & D center, brings together an outstanding team of professional design and development and manufacturing, has a strong R & D, industrial design and manufacturing management, and introduced the industry first-class production and testing equipment, the current total of eight modern kitchen and production lines, mainly producing Changhong brand range hood, gas stoves, disinfecting cabinet, Yuba and other kitchen appliances and kitchen accessories.
Same time, the Changhong Group, the Changhong also established a professional marketing company kitchen products — Hong Wei Electrical Co., Ltd., set up a kitchen by the domestic industry's best professional managers formed a professional marketing elite team, and strive to create research and development while carrying out professional specialization of marketing for Chang entered the kitchen and bathroom industry professionals and lay a solid foundation and provide strong human resources and support. Hong Wei Electric Co. official said, Changhong Kitchen smooth production and industrial bases Hong Wei Electric Co., Ltd. The establishment of the realization of Changhong Kitchen & Bath Industry research and development, supply, production, logistics and marketing systems integration, with these advantages of integrated hardware and software optimization of resources, Changhong Kitchen & Bath products to enter the industry, the top ten types of goals within reach.
The people on this comment: in the past often integrated brand kitchen appliances industry, lured by huge profits, massive to Sharu kitchen industry, but limited funding, lack of human input, production, mostly to OEM mode mainly sales always use ready-made large power passing channel sales, the result is often the thunder but no rain, it is difficult to achieve professional, bigger and stronger become empty talk. Changhong to enter the kitchen and the strong market, different shots, adhere to a large investment and high starting point, is taking an independent R & D production and sales professionals the combination of road, each step are called generous. Changhong strong into the kitchen and bath industry, will be the most attention in 2007 to make the industry one of the major events, will promote the industry as a whole kitchen and self-awareness and vigilance. In fact, this is also the kitchen and bathroom industry increasingly calling for more professional marketing, innovative R & D capability and corporate culture, leadership brands attractive intervention to promote market discipline and healthy and orderly industry development trend.
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