Find a small home appliance industry in the spring: a brand they win the market
Brand of small household electrical appliances want it?
Small appliances popular in 2007 what?
Customer needs, "Changing Faces", small appliances welcome spring
Compete in the outside world seems small appliances structure is "Spring and Autumn" or, or "Five Dynasties and Ten States" worth mentioning, is not important, important is that any enterprise must bear in mind our goal is to consumers , not competitors; to bear in mind the successful outcome of the path is to meet the consumer, not the result of elimination of competitors.
Recent years, China's home appliance industry has been full competition in the market starting to prove the downturn, marketing fanfare, profits thin as blades, many appliance brands to enter the operating results of the winter, laughing in his face, crying in their hearts. Either embarked on many brands and the journey was, or the brutal competition in the market race is eliminated, it never comes. This is the inexorable law of market competition, not suited to customer needs change, innovation and pace lagged behind the brand idea certainly can not be accepted by the people abandoned by the market and customers is inevitable.
Appliance industry, which has entered the era of winning a brand. Chinese home appliance industry experience in the cold group market today, we still found a "family" is on the rise, it is fashion, personality, elegant, convenient and practical features such as deeply favored to win the 10 million households, while in the win market also hoist a breakdown of profit and growth industries banner?? it is large household appliances, "little brother"?? small electrical appliances.
Information, only from 2000 to 2004, China's home appliance retail sector annual growth rate as high as 172%, in particular, Gome and Suning, Dazhong, five-star chain enterprises such as the annual average sales growth is as high as 216%. Ten years in this rapidly developing industry behind, but with little-known facts. That is the traditional home appliance needs to be increased, profit margins began to shrink rapidly, while new stylish home appliances market is showing unprecedented vigor, profit margins as high as 300-400%. In 2005,2006 into profit in the plight of large household appliances in general, when the performance of small household electrical appliances industry is called "thriving."
And regardless of the brand in the small household electrical appliances in the carrying value of geometry, one is designed to make OEM products by some of the South small household electrical appliances manufacturers quickly sprung up everywhere in recent years, rapid accumulation of a strong and big companies do special strong capital Many companies rely on small home appliances started growing rapidly for the home appliance industry cutting-edge brands.
Relatively high profits of small household appliances, major appliances and related industries, and other features are made many big appliances small home appliances manufacturers continue to expand the field. Haier, Gree, Midea, TCL and so several years earlier on the small appliance industry force, and the million and, Pentium, Supor, Sunpentown, 9 Yang has been dedicated to small appliances and other domestic manufacturers that produce , in the well-known home appliance manufacturers to enter the small household electrical appliances on the market impact of the whole industry to a certain extent the same time, the whole development of small household electrical appliances industry norms and played a lead role. Even large domestic appliances small home appliances brand across the entire industry market, but Samsung, Philips, Matsushita and other international big names are still dominated the industry in the high end products group.
Small home appliances market profits really that high? Small appliances how the current market situation? Brand in the small appliance industry how much of a pull? Why do more to pay attention to small appliances changes in customer needs? 2007, small household appliances market trends How?
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