Small and medium enterprises development shoe survival point: create high-qualit
HC Shoe Network on March 18 hearing with the rising consumption level, with people's lives, shoes products into the transformation and upgrading of the peak, and the desire to upgrade the performance of consumer spending was very strong, buy the product has been upgraded from a functional to meet the to comfort. Clearly present the brand to become the industry leader of high quality has become the threshold point. This also saw an outstanding product quality not only to achieve the consumer has a pleasant feel of the product basis, it is quickly cultivate consumer loyalty business premise.
In fact, the minds of consumers "international brand" seems to become synonymous with excellent quality. However, the strong brand strength and years of development for the Shoe Establishing a large consumer brand loyalty was a huge obstacle. In view of this, building the brand to ensure product quality, which is the main and most important, the quality of the product life premise. Shoe to be able to take the lead to protect consumer health and interests of its mission to professional services, professional skills, professional products and professional consumer culture to create a safe and comfortable shoes.
Recent years, the shoes have been swamped with product homogeneity, all kinds of enterprises and products, not their products to consumers quickly remembered, making the credibility and reputation shoe industry declined sharply. So fickle society, the urgent need for the general well-known shoe and authorities paid great attention to, otherwise, this development continues, the development of footwear will be big problems. Obviously, the creation of the market good brand image, enhance product awareness and visibility to open up the market to attract customers, expand market share, and achieved huge returns.
Present, and is widely considered one of the domestic sports brand success Anta Its an international brand was born in the era of the seats occupied considerable. Some say that the success of its helm Anta Ding Zhizhong Mr. unique business philosophy, celebrity endorsements and strong Advertisement Running about, I have nothing wrong. However, several recent market research, so I was surprised to find Anta in its Sell Terminal actually has a very high quality reputation. Anta market Marketing Hui Hu, director of public frankly, Anta's remarkable performance today, with its excellent product quality are inextricably linked, and this is his first joined ANTA ANTA and the root causes of long-term support, if the quality is not perfect and solid, even if the ad play another ring, the star product sales will not continue to grow.
Visible, create high-quality brand is the local small and medium brands and the chance for survival lies. How to play let real power, in my opinion, the first company to better meet consumer demand from the starting segment of the market, raise the current competitive brands have not mentioned or not to focus on promoting the concept, then companies should be product formulation ingredients and use efficiency to meet the claims on the real needs of the image of the brand personality, brand image and thus make a real meaning.
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