Major appliance stores ahead of time and a small force of scraping Tomb Sweeping
From this year, the festival was designated as the national statutory holidays, vacation time is also added to the 3 days, but had prevailed for many years
Golden Week Substantially diminished. In previous years, all on the 51 main event will promote the various businesses, but also timely adjustment strategy, part of the marketing resources into a small holiday Qingming, which makes the arrival of the sales in previous years, only 51 ahead of the arrival of the peak, the first week of the new small gold
Consumption Pattern is taking shape. Previous years, major efforts to promote the microscopic
As the original concentration of 7-day holiday has been divided into two, so businesses marketing efforts this year also have to make adjustments. "51 is the first half of the previous years, the most important marketing season, but leave scattered, only to the 51 previous years, marketing efforts together as separated." Suning
Electrical A category manager, told reporters that while holidays are split into two, but businesses have to repeat the operation 2 promotion, potentially increasing costs and reducing the business's marketing efforts.
The other hand, in previous years to 51 before entering the sales nirvana of refrigeration products, have to start the long holidays during the Ching Ming little early preheating, preheating the one hand, market needs, on the other hand the selling season did not come, it also makes refrigeration products in an awkward position. Similarly, the black and
Small appliances Products are 51 and the summer before entering the shopping season, is now a small holiday for the Ching Ming had to advance promotion, promotion of resources in previous years, virtually to weaken. Therefore, consumers will be difficult to see this year's promotional efforts during the past years 51.
Ahead of time and force the supermarkets
According to Su Ning, general manager of Zhuhai
Koritada had introduced a new holiday market holiday to adjust not only changed the characteristics of the economy, while for businesses, especially home appliance chain enterprises, both test and an opportunity. The current 3-day Tomb Sweeping holiday point of view, to give up travel consumers still choose more traditional holiday shopping as the main form of recreation, appliance shopping centers will also be a focus of their most preferred shopping venues. Has Koritada also said a special festival of Ching Ming background, will inspire home-based groups for
Refrigerator , Air conditioning , Washing machine , TV , Life Purchase of electrical home appliances and other traditional demand, according to the forecast, this year's Qingming 3 days, the traditional home appliances category sales growth is expected to break through the 100% mark.
At the same time, Zhuhai States United States Electric is also about the April 3 -4 5 month period Festival held in the spring of household appliances, will be on a larger scale activities such as buying gifts and lucky draw, the highest amount donated thousand dollars or so, other raffle prizes include 42-inch
LCD TV And Digital Camera And so on. This time a small business in the Competition is also quite long holiday under the "original capital."
Short-term travel boost sales growth of 3C
Small holiday coincides with the spring tour due during the Ching Ming, so planning a trip's consumers tend to purchase during this period
IT , Digital, Communication Products, so little holiday Qingming come originally summer vacation season when a full 2 months ahead of schedule.
Reporter from a local number Travel Company, subject to vacation days, many consumers have raised the same city suburbs of tourism or travel requirements, many travel companies are now 3 days of travel for the Ching Ming made a big line adjustment. Has Koritada that pre-3C products will take on Ching Ming rapid growth, the market communications, digital and even
Notebook All have strong buying demand. From last Saturday, Sunday sales data view, 3C category sales are up nearly 50%, with multi-functional mobile entertainment, light fashion
Digital Cameras
Sales growth in the most prominent. It is learned that week from the last week to start, Suning stores 3C each category area daily turnover rates were maintained at about 90%, the majority of consumers to buy digital products, were traveling to Ching Ming in preparation for a small vacation.
I am Frbiz Site writer, reports some information about campfire cooking , commercial barbecue.
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