Brisbane SEO and their use of Google Analytics
One of the tools that come highly recommended by both Search Engine Optimisation Brisbane experts and businessmen alike is Google Analytics. Google analytics was conceived of and developed by Urchin Software and was later bought by Google. After it was sired by Google it became hugely popular and many millions of websites have statistics to prove that they have immensely benefitted from it. The reason why most of the Brisbane SEO companies prefer Google Analytics to any other software is because it is easy to use and incorporates many advanced features for no cost at all.
Like any other tool, Google Analytics can be used in many different ways. For most inexperienced and amateur users, it would be nothing beyond a simple reading of their website’s progress but to a Search Engine Optimisation Brisbane expert it would serve many other purposes. The Brisbane SEO expert would look beyond the number of page views and time durations spent on the site, to the more detailed 85 reports that Goggle Analytics has to offer. If they know what they are doing then they can not only make calculated deductions but also suggest changes in the format, structure and content of the website so as to better its results in a short time.
The tracking code is an important feature of Google Analytics. Your Search Engine Optimisation Brisbane expert will tell you that it is nothing more than a JavaScript code which needs to be added to every page of the website. There are two ways of doing this. Either you could manually enter the code into each page code or you could use a plugin to do it for you. The best place to incorporate the code is after the content and before closing the body tag for your page code. Your Brisbane SEO expert should be able to do this for you and only after his suggestion should you use any plugin. The advantage of adding this code is that Google Analytics tracks only the pages that contain this code. Therefore to get a report on your website’s pages you need to include it.
The next step is accessing the code. This procedure is simple too. Your Brisbane SEO expert should log into your Google Analytics account and click on Settings. Here, there would be a list of profiles from which you have to select the one from which you want to track the code. It is important to note that each profile would provide you with a different code. Next you need to click on Edit after which you should be able to see the Information box whose status you are trying to check on. Your Search Engine Optimisation Brisbane expert should be able to spot the track code visible there and incorporate it into your pages.
If you have hired a Brisbane SEO expert, then he should take care of the technicalities but it is important that you make sure that he uses all the tools he has access to, especially Google Analytics, to their full potential. Best way to ensure that is to keep track of the changes that the Search Engine Optimisation Brisbane expert suggests and correspond them to the actual site progress reports.
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