Finding the Right Price per Head Service for You
Are you thinking about outsourcing your Sportsbook, luck entertainment Center & Racebook action? Good Plan! Hooking up with a first rate Price Per Head Service is one of the most effective steps that the Modern Bookmaker can take to improve his business and take it to the next level. It is really a no brainer when you consider all of the day to day tasks that are now taken care of by the PPH Service leaving the Bookie with more time that he has ever had before to take care of the most important aspects of his business like Collections, Payouts and Recruiting New Players.
So, a good pay per head service is the way to go, but be careful! There are good and bad shops out there vying for your business. Some of them are really trying to help you but some of them are just out there to take advantage of your good nature. They open on a shoe string and never put in the infrastructure necessary to give you the kind of service that you, at some point, are going to really need. Everything might go smoothly at first but the first time there is a problem, they are simply not there for you. Usually, these breakdowns in service will come along in the middle of a big college football weekend. So, be careful out there. In this business at least, you really do get what you pay for.
Shop for SERVICE, not for price. When someone offers you a price that sounds too good to be true, it probably is. There is a real cost of doing business. Good services know that and spend the money to set it up right. The small amount of money you might save with a “great deal” may very well end up costing you much more money in the long run!
A first class Pay Per Head Service will have its own line department, staffed with line management professionals who will keep you and your players working with the sharpest lines possible. As a savvy pay per head bookie, you already know that working with the sharpest lines means a greater hold percentage for you at the end of the week. A company that does not boast its own line management department will be fishing around for the best looking line out there, which is not necessarily the best line available. You need real risk management, not guess work.
Ask about 24/7/365 Service. You need that. It will make money for you. No matter how hard you work, you cannot possibly be open 24/7 but, your players are going to want to place their wagers whenever and where ever they take a notion to. You owe that service to them. Ask about backup systems. Does the PPH Service have a good double redundant back up system for their phone and computer rooms? The best services will have triple redundant backups so that, come what may, be it bad weather, earthquakes or simply having the local electricity go down, the beat goes on and your players keep on wagering.
Right behind first class Service comes Risk Management. If a service is really on top of their game they will always be watching your back. If one of your guys is detected playing “steam”, the risk management professionals will alert you to that fact. The best ones will always take care of your players and help them through any problems that might arise, but they will always be working for you.
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