Mobile Application development for retailers
Mobile applications have also fascinated retailers. They have discovered that mobile apps can connect their businesses to customers across the world and simplify various procedures. Today’s mobile technologies are matured enough to serve almost all the requirements of retailers. Smart phones come with a range of features that apps can utilize to deliver a groundbreaking experience to both retailers and their customers.
All retailers want to satisfy their customers so that they keep visiting stores again and again. They know that the best quality of products and low prices can easily attract customers. But other stores are doing the same. So they need to approach their customers in a totally different manner, and a mobile app can to that. Whether it is an online retail store or a retail store with physical existence, a dedicated mobile application development can be a great help.
Let us take a case of physically existing store. So what is the major issue a customer would face inside it? It is how to navigate different sections of the store for different products. An indoor navigation app can be the answer for this need. A navigation app will help your customers find all the stuffs without much effort. For example, a customer has a long list of items but do not have enough time to search these from 50,000 items in the store. In this case, an app can be quite useful. The app can allow customers to prepare a list of all items and then suggest the directions or maps to reach all those items. It will also save considerable time by letting customers know that the next item is available on the third rack. There may be unlimited possibilities with such idea.
Smartphone apps can also help you shop while you are on the go. Imagine if you could shop while you are waiting for the train. Yes this is possible too. Tesco PLC launched a series of virtual stores on the subway platforms last year. These virtual stores use billboards to show images of products with QR codes. Users just need to scan the QR code through the Tesco’s app to add the items to virtual basket. In the next step, make payment and then the items are delivered at home.
Mobile applications can also help retailers struggling to compete against big shopping malls. With customized apps, they can stay unaffected even afore big brands. Many small bookstores have got built apps, and brought their bookstalls online, and they are even surviving in front of big names.
Mobile apps are also attracting ecommerce businesses. They already have websites but are still getting mobile applications built to explore more opportunities. And the m-commerce segment has gone a step ahead. mCommerce apps now support buying and selling of products. Paying from smartphones has also become easy with solutions, like mPayments, mBanking and mRemittance.
So a customized mobile application development provides great support to a retailer that is looking for increasing its sales through its expert Mobile Developers.
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