Resolving Global Concerns With Open Innovation
Scientific technologies and internet advancements had made it easier for reputed brands to attain success in terms of better revenues, marketing, branding and product development. With great success comes greater responsibilities. The responsibility of making the world a better place to live. Corporations and institutions officially term this act as “corporate social responsibility” where they give back to the society whose resources have been used by them to achieve their objectives. In addition to that, there are certain organizations that addresses critical environmental and health concerns and resolve them. When it comes to working things out, records have proven that open innovation is the appropriate option.
Imagine H2O, a non-profit organization in the United States have been carrying on multiple open innovation practices to gather innovative ideas for tricky water issues. One of them had been the 2010 Water Energy Nexus Competition that declared a winning amount of $100,000 for companies/individuals whose ideas can help to minimize the amount of energy needed to treat and move water and wastewater. The open idea capture campaign has attracted more than 50 teams from regions such as Canada, Australia, Netherlands and Singapore with revolutionary ideas that resolved the concern with ease and precision. Furthermore, the ideas also had suggestions that can be used for other allied water and wastewater treatment issues.
It has been observed that when a company crowdsources for an agenda, it gathers a huge pool of opinions, inputs and viewpoints that carry potential solutions for other poignant issues that the company might encounter sooner or later. Crowdsourcing allows a company to present its concern or objective to the mass at large, enabling the ideas and solutions to be a perfect blend of quality and quantity.
University of Washington, United States made use of crowdsourcing while announcing its crowdsource computer game Foldit to arrive at solutions for health issues. This game was set up to assist scientists to come up with innovative ways to combat ailments by working on the proteins in the body. Proteins are the building blocks of life and can play a vital role in curing chronic diseases. This online game achieved revolutionary ideas, such as creating an 18-fold active version of the enzyme for catalyzation and many more.
Efficient idea management tactics is not merely a process,it is a practice or more aptly a way of life that facilitates health, healing and a better environment for the world. Furthermore, it creates a culture of knowledge sharing, where every individual can make a difference with his/her input and idea for the social welfare and benefit.
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