What are the benefits of short run printing?
In the current economic situation of financial crisis, companies tend to save money and control their expenditure more. And one of the first things they may look to do is reduce their printing budget. Especially if they typically print thousands of items at a time (i.e. requiring litho printing). But, now with digital printing technology, companies can do short run print jobs at low costs with the same quality as off-set printing.
Are you are still looking for reasons to use a short run printer? Here are listed the advantages of using short-run printing.
Benefits of using a short-run printer
1) Print only what you need
A study showed that companies throw out about 30% of their printed materials because they become outdated or they do not use it. What a waste of paper and of money! This is partly due to the fact that companies used to print very large quantities of materials to benefit from the best prices of litho printing. But, digital printers now offer short run printing at very low costs and provide the same printing quality as litho printing. Using a short run printer will allow you to choose exactly the quantity of materials you need and you will not be forced to print high quantities to have low printing costs anymore.
2) Respect your budget
Printing large quantities of materials has affected companies` budget for years with litho printing. Indeed, with short run digital printer, you reduce the cost of your printing process because you do not need to pay for the plates` creation and set up. Even if digital printing used to be more expensive than off-set printing, the development of new printing technologies drives to a strong reduction of digital printing prices. Now, you can do short run print jobs with a simplified printing process and respecting your budget.
3) Enjoy fast turnarounds
In our current world, doing things quickly in business is important, and every company can face an emergency situation. Short-run digital printing guarantees a fast turnaround to print your materials. Indeed, the set-up requirements are very small and the digital print presses such as the HP Indigo 7500 can print hundreds of pages per minute. In addition, because you print smaller volumes, the work is done quicker! You save time by using a short run printer.
4) Target your audience
In our previous articles we mentioned how important it is to target your audience by separating your target population into different market segments according to their sector, region, company size… But sending one different communication for every segment when using a litho printer can be very expensive and time consuming, because you will have to print small quantities of different designs, with each print run being a unique job. Short run printers allow you to do print your small quantities of different materials easily and at low cost.
Smith Walker is an expert writer, he has a wide variety of interests that he likes to write about. Just click here for more tips about Short Run printing and Digital printing services.
Processing your request, Please wait....
