Digital poster Murders Printed Menu
Seems unfeasible doesn’t it, the American eatery industry is in uproar as a new rule was agreed in March 2010 that states all dining places with more than 20 locations have to have the dietetic and calorific values for each product on the menu in the same size and color print as the item name, variety and value.
If you where in the same position, you would have the same problems, but this is not what you entered into when you bought the franchise to the eatery.
There are 2 options to a solution, one is less dear nevertheless it is not as flexible and alterations to the menu are expensive, so let us look at what ways the qsr owner/manager has.
Paper based menus.
All eating places own these, from in the outlet, they doubtless have a take out menu too, so all these need reprinting by the printer by March 2011 to conform to the new act that has been agreed.
Advantages are your printer will already have your menu set up, so limited set up costs will be incurred for accumulation the extra data.
Using printed menus will not tolerate you to promote a daily special, for any eatery owner this hand tying is restricting as they cannot bring to the customer anything that is cost effective and current from the market..
Digital poster
This is a menu board that is using new technology to exhibit the menu with all the information you want, these consist of a commercial grade LCD screen and a campaign player and these content players store internally the media and menus on an internal memory card. So once you have made you menu layout with images, description, costs and not forgetting the all important calorie information, you can set your menu operating and display it in the best possible way.
How can you add a meal deal to the menu?
Not like printed means, a digital menu can be amended and the new item uploaded and promoted throughout the outlet within five minutes.
The benefits out weigh any drawbacks with a digital poster or digital menu board, as these units are so open many small businesses are deploying them with little if any technical know how.
The author is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.
Processing your request, Please wait....
