Organic SEO versus advertisements
Organic SEO service is the new mantra in search engine optimization services. It is also known as Natural, or Algorithmic SEO. Organic or natural or algorithmic search results mean those listing or websites, which are given their position by virtue of their relevance to the user’s search terms or key words. They are totally different from fee based ads or pay per click ads, which search engine companies provide over the payment of considerable sum of money.
Organic search engine optimization service is key words oriented and it is directly dependant on the quality of content.
It is unfortunate that search engines like Google, Yahoo, MSN and Live place advertising and search results on their search result pages in such a way that it is very difficult for search engine users to differentiate between these two categories. The adverts are designed to look like the search results. The only difference lies in some minor visual distinctions such as their background color and in some cases position on the page. In most cases search engine users foolishly believe these advertisements as original search result only to be disappointed later.
Naturally there is a strong effort on the part of SEO companies to create awareness among search engine users regarding the difference between original search results and adverts. It is a relief for organic SEO service industry that once a search engine user knows the difference, he or she generally skips those ‘highest’ placed advertisements. But it is also true that there is no sign that the number of companies which want to pay search engines to get top slot on search results is declining.
Organic SEO service has many advantages over advertisements. Advertisements are too costly for small and medium enterprises. Mere attention of search engine users does not mean real business. If a prospective customer is not satisfied with the content he or she will simply leave that website. So it is more important to invest in development of content than giving it an apparent top position through money.
Sometimes companies prefer to place advertisements as this is a very quick method to seek attention of net users. The main drawback of organic SEO is that companies opting for this method must be very much patient as it may take several months to attract considerable attention from search engine users. But organic SEO has advantages as companies opting for organic SEO services may remain confident that anyone who will check into their website will be surely encouraged to make business as the content is of high quality. Organic SEO services are much cheaper than advertisements. It always creates positive effect for a longer duration. Once a search engine user is satisfied with a particular website he or she tends to return to it over and over again. This is surely a matter of high importance for those companies which give more importance to long term impression than to instant gimmick.
Search engine companies are playing a dubious role in this regard. They encourage this trend of placing advertisements among prospective companies by making it increasingly difficult to differentiate between advertisements and original search results. At the same time they are trying to keep upon their image as authentic search engine by propagating that users generally avoid advertisements.
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