Pick your next smart phone online
E-Commerce has reached a stage where products are being launched directly online on exclusive partner websites, and they’re running out of stock in minutes! Most leading phone manufacturers have an online presence via their own portals where a customer can know all about their models and also buy. Some new age phone manufacturers have linked their ‘Buy Now’ section directly onto the portal they have a tie-up with, and it’s a win-win situation! The manufacturer doesn’t need to invest in creating a payment gateway and logistics solution, and the phone retailing site doesn’t need to worry about marketing! The older phone companies – like Apple, Samsung, Blackberry and others – have an offline presence also. Their phones are sold by telecom providers, by phone retailers, by supermarkets, electronic stores, and others. But modern manufacturers of smartphones have decided to do away with offline retailing almost entirely.
Websites announce a new phone release and start taking bookings in advance. Once a certain number is reached, the first batch of phones is dispatched to the retailer’s warehouses. On a first come first served / first registered basis, the phones are sold, and the stock is often lower than the number of registrations. That ensures that the phone sells out in minutes, and there is a huge waitlist, thereby creating a demand for the next set. As the phone goes unavailable, more people join the waitlist, and the cycle continues. Once the bookings are exhausted, the phones are suddenly made available for everyone – often at a lower price than the pre-launch sale that was conducted! But public memory isn’t that long. By then, there’s another phone on another site that’s in its prelaunch phase, and we all run there!
But the fact remains that smartphones are increasingly being sold online. The prices at which phones are available online are quite impossible for our local stores to match. Owing to exclusive deals, online retailers pick up entire batches of the product from the manufacturer, and that gives them incredible discounts. No one store can place such a large order, with the exception of say, a Walmart! But even to compare, the phones should be available offline! With new partnerships being forged between online retailers and phone manufacturers, there is a certain waiting period during which the new phone models cannot be sold in stores. This ensures monopoly of the chosen partner and the company doesn’t have to run around stores shipping products to several warehouses and monitoring sales. The way smartphones are being manufactured and sold today, by the time a certain model is sold out, it gets outdated! RAMs, Processors, Graphic capabilities, Screen sizes, Battery backups, online storage spaces, everything is undergoing radical changes and each phone model is significantly better than the last model which came out only a few months ago! In such a market, you can’t afford not to buy your phone online. What you buy at a store is almost certainly outdated. Look up the collection at www.JackiesOnlineWorld.com to browse through the latest smartphones.
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