What China needs is a forward-looking investment in the LCD panel – LCD TV, LED
2009 years of Chinese TV Market highlights outstanding, LED TV, Internet TV, high definition digital terrestrial one machine, the rise of flat-panel TV market contrarian, has gradually out of the world
Financial Crisis on the entire TV industry of China. From a market perspective, the continued escalation of flat-panel TV industry, consumer demand increased significantly.
With the flat-panel TV production and sales
increase, but to the entire flat panel TV business development. According to the Chinese
Electronic Office of Consumer Electronics Association survey experts predict that in 2009 China LCD TV panel demand for 20 million in 2010 to 28 million in 2011 will reach 35 million. China flat panel TV business will consume a lot of LCD panels. Currently, foreign brands
LG Has announced the establishment of their own LGDisplayCHINA in Guangzhou panel production plant
Samsung Sharp also intends to set up their own panels in China, factories, and then competing in the panel manufacturing industry market share. Taiwan
Chi Mei , AU Optronics, BOE in Beijing and other panels are also staged a giant high-generation line of investment competition. Early investment in the domestic color TV enterprises in addition to plasma panels
Changhong In addition, Konka, Hisense, respectively in Kunshan, Qingdao build their own LCD module plant, TCL, Skyworth and other enterprises have also launched their own investment panel manufacturing plan, a panel manufacturer's crowded market, the time has come. China's high-generation
LCD panel line Project launched one after another two to three years after the end of the mainland will completely dependent on imported large-size LCD panel situation, and even further formed in the panel industry in China, Korea, Japan, China Taiwan region four-legged horse race new pattern of industrialization.
Chinese enterprises to "create screen" of rough road
Production is flat panel TV industry, upstream, is the basis of the flat panel TV industry is highly technical, large scale investment in the industry. LCD TV technology changes quickly, LCD TV, once in sales will lead to a large number of LCD panel oversupply, high cost of imported materials is more significant, so producing more loss of the more serious. SVA in 2003 and entered the huge amounts of money into the fifth-generation line. "The first domestic LCD panel production line" is the transformation and upgrading current SVA determination and hope, been thrown when the CRT flat screen panel, TFT-LCD fully launched 5th generation LCD panel line, this action was widely praised by the industry. Who can expect, upgrade brings is the loss of a year higher than a year. Finally, last year, SVA TFT production line upgrade rumors, the annual loss of tens of billion yuan had reached alarming proportions. Changhong's PDP project by Sichuan Changhong Electric Co., Ltd., Sichuan World Jishuang Hong, United States MP joint venture company, April 28, 2007, Changhong's PDP project started. This is our first core technologies with independent intellectual property rights and the PDP module production line, expected the project is finished, the annual sales income of 5.63 billion yuan, annual profits of 1.6 billion, but because of technology and machine manufacturing enterprises and downstream convergence problem, Changhong also caught in the crossfire. SVA's sudden fall, the plight of Changhong's PDP project, the key reason is that our LCD business, the lack of core competence, in the brutal global competition, we always were a slow beat. How to draw on the radio and television, Changhong's experience, how to avoid making the same mistakes, has now launched for domestic panel manufacturers will be a severe test.
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