Internet Marketing – Its Not Only About SEO Services
We are living in a world of innovation. Innovative methods are devised every other day for everything. Internet marketing is no exception for this rule. Gone are the days we talked about SEO. Though the majority of visitors to sites are coming through search engines there are other avenues to get visitors to sites. While having a good search engine optimized site, you must explore the possibility of getting visitors through other routes too.
Social media marketing is the buzzword these days. Many people go to social media sites such as twitter, face book, my space and YouTube to give their sales messages to large audiences there. It is a novel way to market your products. What you must do is to devote a little time everyday for the purpose of visiting the site and interacting with your peers, consumers, customers and all other types of people. Since it involves personality, it becomes a very effective marketing strategy. President Barack Obama has had more than 170,000 followers and he has followed 165,000 during his election campaign. So, your company also could do the same thing.
In Facebook you have the option to visit Facebook market place and make an entry about what you have for sale. The method of doing that is to visit face book and log in. You can see the icon for Facebook market place. Then you can go to market place by clicking on the icon. When you see the dialog box go to “sell it” and the dialog box will appear. You can give a brief description of the item you have for sale.
Video marketing is another new tool you can use for the promotion of your site or to get back links. You can make a video and upload to any of the numerous sites that accept and play your videos for you. YouTube, Flickr, MySpace, Yahoo and scribd are some of them. There are over 25 sites where you can upload your video. There are some who believe that making a video and uploading it needs a lot of skill but it is a myth. There are many websites that provide free software for creating and uploading videos.
Social media has become a major way of doing B2B marketing also. A survey has revealed that as a whole the B2B companies are spending more on the internet and less in their marketing campaigns.
E-mail marketing is another good way to market your site. What you need is to build an email list to increase your customer base. Whenever you release a new product or a service, you can use your email list to give publicity. In order to keep your email receivers on alert, you can make contests free gifts etc. In case you need e-books as prizes you can find them in the internet at very low prices. You can use twitter to build your email list too.
With these novel methods of selling in the internet, people give more emphasize to them instead of the old method of selling through SEO.
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