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Most information marketers start their business by selling low-end products like special reports, ebooks, and newsletters on specific field that they’re considered an expert on. As the needs of their customer base grow, they add items on their product line. Some would consider offering informative DVDs and audio products for their middle-end offerings. If you’re one of them, I’d say don’t stop adding on your product line. To maximize your revenue per client, be willing to create and offer high ticket items like $5,000 email coaching programs. Here’s how you can do that:

1. Conduct survey. First thing to do is to make sure that there’s a demand for $5,000 email coaching programs and that your target market will not have any problem shelling out that amount to get ahold of your offerings. You will need to do this to make sure that you will not have a hard time selling your high ticket items later on.
2. Next step is to know the biggest problems that are being faced by your prospects. Obviously, these people will not pay $5,000 on coaching programs that will teach them how to write a simple article. You need to offer them in-depth information that will change their lives or will improve their careers. Let me give you an example; if your coaching program is about Forex trading, you will need to spill out all your personal secrets, all insider tips, and all solid information that your customers need to know in order to succeed and make more money through Forex trading. You give them less than that and they’ll surely ask for a refund. You don’t want that to happen, right?
3. Write your emails. Now that you know the problems being faced by your clients and the information that you’ll be giving out, the next step is to put everything in writing. Make sure that you explain each information in a very easy to understand manner. Use bullet points especially if you’re giving out techniques, tips, or guides. Use simple terms as much as possible. You can also use visuals and graphics. You also have the option of giving your customers links where they can access your video tutorials or informative streaming audios. Load your emails to your autoresponders and make sure that they’ll be sent the same day and time every week.
4. Check on your customers’ progress. You cannot just get these people to sign up and leave them on their own. To show them that you’re really interested in increasing their knowledge, I suggest that you offer them free phone consultations every month where you can check on their progress. See if they need additional assistance, tools, or coaching sessions. You need to make sure that they’ll walk away armed with knowledge they need in realizing their goals or solving their problems otherwise, you will not give them their money’s worth.

Do you want to learn more about increasing your online sales by adding a coaching program to your existing sales funnel? If so, go here to begin learning:How to Add $5,000 Email Coaching Program to Your Product Funnel