Bespoke Web Design for Better Usability
Getting a website these days is a matter of almost overwhelming choice. Unfortunately, a lot of that choice is not necessarily very good: at least, not for businesses with a specific set of products or services that they need their site to embody. That’s because a lot of websites are sold “off the peg” – which is fine for basic company sites but not very good for any business where a definite set of rules and procedures apply (such as estate agents, which must work to a constantly changing and pretty massive company data base, and will have individual rules and codes of practice they need their site to embody). In these more complex cases, the best web development UK is bespoke web design – websites built according to the business of the customer, rather than the other way around.
In off the peg web design, a site comes “as is” and the needs or products of the business buying it have to be squeezed into the preset parameters of the site. When a site is bespoke, it is built for the needs and products of the business it is to embody: which is, of course, a much better fit. A bespoke website, like a bespoke glove or jacket, fits perfectly, while off the cuff solutions have all sorts of bags and creases that don’t seem to get adequately filled. Or they’re too tight and can’t give a company room to breathe. Bespoke web design is the only type of web development UK that will allow a company to completely, accurately represent its products and services in the virtual world – without any loose fits or tight areas to complicate things.
Let’s go back to our example of the estate agents. A lot of companies, estate agents included, work to a company data base: a single repository of ever fluctuating information that drives everything that company is able to do. These data bases are often built bespoke, and so have fields that only make sense in the context of the company business (in this case, estate agency). If such a company does not plump for bespoke web design, it runs a pretty high risk of buying a site that can’t handle the fields in its database: and that means, basically, that the site it bought is incapable of selling its products. Only by booking some proper web development UK, and having a bespoke solution bolted onto the fields in its probably already bespoke database, can a company be sure that the finished article is going to be able to handle the information it needs to handle.
The web, like the world, is intensely competitive. Unlike the world, it contains a limited number of possible solutions to its problems. That’s because all web presence is enjoyed at the behest of computers, which can only perform according to sets of inflexible rules. The only way to ensure accurate web representation for a product, a service or a company, is to have a web development UK company perform a bespoke web design – where the rules are written specifically for that company. With so much money riding on one’s web presence, it would be foolish not to.
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